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Brand Team Lead - Minneapolis Market
Brand Team Lead - Minneapolis MarketGorilla Energy Drink • Minneapolis, MN, United States
Brand Team Lead - Minneapolis Market

Brand Team Lead - Minneapolis Market

Gorilla Energy Drink • Minneapolis, MN, United States
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Brand Team Lead - Minneapolis Market at Gorilla Energy Drink

Compensation : $35 / hour | Part-Time (Approximately 29 hours / week)

ABOUT THE ROLE

We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding scene, combat sports community, outdoor enthusiasts, and blue-collar / construction worker communities. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities.

ABOUT GORILLA ENERGY

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors : Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

KEY RESPONSIBILITIES

Market Strategy Development & Execution

  • Create comprehensive market schedules and manage implementation of all marketing initiatives
  • Develop and execute both short-term and long-term market strategies across the Bay Area's diverse neighborhoods
  • Lead guerrilla marketing efforts in high-value locations including skate parks (SoMa West, Lake Cunningham, Town Park), tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
  • Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
  • Target key Bay Area neighborhoods including SoMa, Mission District, Oakland Downtown, East Oakland, San Jose Downtown, Santana Row, North Beach, Berkeley, Richmond District, Vallejo Downtown, and Mare Island
  • Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, Stanford / UC Berkeley / San Jose State events, community college campuses, farmers markets, Vallejo / Oakland street festivals, and the Bay Area's vibrant cultural scene
  • Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

  • Source, interview, and onboard Brand Ambassadors (BAs)
  • Ensure all team members complete required background check
  • Manage a team of W2 Brand Ambassadors
  • Train team members on Gorilla Energy product knowledge
  • Schedule and manage team activities effectively across the Bay Area's diverse communities
  • Inventory & Equipment Management

  • Manage and organize storage unit for product and promotional materials
  • Monitor and help maintain inventory levels at local storage unit
  • Coordinate restock of product and promotional items
  • Maintain equipment in good working order in the Bay Area's variable climate conditions
  • Ensure proper storage and handling of all company assets
  • Reporting & Communication

  • Maintain detailed documentation of all market activities
  • Create and maintain an active schedule of events
  • Create comprehensive recaps after events
  • Report on market performance and provide strategic recommendations
  • Communicate effectively with company leadership and your BA team
  • QUALIFICATIONS

  • 2+ years of experience in marketing, event management, or team leadership
  • Strong understanding of the Bay Area market and its diverse communities
  • Excellent networking and relationship-building skills
  • Proven ability to develop and execute marketing strategies
  • Experience managing teams in a fast-paced environment
  • Valid driver's license with clean driving record
  • Knowledge of energy drink market and consumer trends
  • Ability to navigate throughout the Bay Area and work across multiple cities
  • PREFERRED EXPERIENCE

  • Strong connections within the Bay Area skateboarding community
  • Existing relationships within Bay Area tech companies, universities, and community colleges
  • Experience with guerrilla marketing campaigns targeting skate culture and diverse communities
  • Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries
  • Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions
  • Event planning and coordination experience
  • Beverage or CPG marketing experience
  • Familiarity with the Bay Area's unique neighborhoods and diverse communities
  • Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend
  • #J-18808-Ljbffr

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