Performance Strategist I

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About Performance Strategy

As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow the Accelerate customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments.

Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on campaign set up, performance, and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world, performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaboration with various teams across the org, which the table below highlights.

Responsibilities :

• Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls.
• Upload & maintain the best performing creatives on campaigns with a high degree of accuracy.
• Ensure campaign tracking is set up correctly so we can correctly monitor the performance of our campaigns
• Be an expert in our platform and optimize campaigns for post-install goals using proprietary tools and dashboards, and make recommendations to the client-facing team
• Identify and escalate issues to management and internal teams
• Be forward-thinking with knowledge sharing - provide regular updates in internal team meetings
• Identify & analyze performance trends and potential issues

Requirements :

Location for this position is in California near one of our offices (Bay Area, Los Angeles, or Orange County)

Travel Expectations :

We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation :

Liftoff offers all employees a full compensation package that includes equity and health / vision / dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.

The following are our hourly salary ranges for this role :

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We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using on January 22, 2024.

Please see the independent bias audit report covering our use of Covey .

Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.

Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.

Agency and Third Party Recruiter Notice :

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.