Marketing Manager - Performance

Job Description

Job Description

Description :

Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we’re here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help.

The Medical Group Management Association (MGMA is looking for an Manager, Performance Marketing to join our Denver / hybrid team.

The Performance Marketing Manager is responsible for bottom-of-funnel digital marketing strategy, execution, optimization, and reporting across all product lines within the Medical Group Management Association (MGMA). This role focuses on generating qualified leads, conversions, and revenue through email acquisition campaigns, paid media, retargeting, and landing page optimization, while collaborating with cross-functional teams to ensure all campaigns are data-driven, aligned with organizational goals, and optimized to support MGMA’s enterprise-wide growth initiatives.

This position drives measurable business KPIs through high-performing campaigns for the mid-size medical practice market. This includes developing, executing, and optimizing data-driven inbound and outbound marketing strategies designed to convert leads, accelerate pipeline velocity, and deliver revenue growth. By leveraging performance insights, audience segmentation, and targeted digital tactics the role ensures that every campaign directly contributes to achieving organizational goals.

Essential Functions :

• Develop, execute, and deploy plans and tactics for inbound and outbound marketing campaigns.
• Maximize and create strategic integrated marketing plans that encompass all available marketing channels including web, email, direct mail, pay per click (PPC), social, media placement, and more.
• Work with the Marketing Department and cross-functional teams to ensure the timely and effective execution of data-driven marketing campaigns to support revenue growth. This includes planning for and managing content creation to support campaigns and drive response.
• Create, implement, and monitor budget, ensuring that marketing goals and campaign targets are being met and within budget.
• Monitor, analyze, and report tactical results of all campaign channels, and makes recommendations for campaign adjustments.
• Regularly reviews market / competitive research, industry trends, and campaign results to identify opportunities and threats, keeping managers, Marketing team members, and product development teams informed of emerging trends.
• Create, manage, execute, and report on automated marketing campaigns utilizing the marketing automation platform, monitor dashboards, and trends, engagement, and drive funnel advancement.
• Create, update, and manage webpages for specific business units utilizing website best practices.
• Positively impact the member / customer experience and campaign results by creating audience segmentation plans, filters, groups, and distribution lists based on segmentation best practices for product and lead generation programs that minimizes marketing touch fatigue and opt-outs.
• Other duties as required and necessary to ensure the success of the organization.

Knowledge, skills, and abilities :

Supervisory duties :

Direct supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; coaching, mentoring, and providing guidance; planning, assigning, and directing work; setting goals, appraising performance, and recognizing achievements; addressing performance or behavioral issues; and resolving employee concerns.

Requirements : Education :

Experience :

An equivalent combination of education and experience may be substituted on a year for year basis.

Additional Requirements / Licenses / Certifications :

Working environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Activities :

The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business :

While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities :

This is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc. This role may require setting up, moving, and configuring IT equipment including computers, servers, networking devices, and peripherals.

While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities :

Why Work for Us :

MGMA prides itself on providing team members from all walks of life with an inclusive work environment and comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and both short- and long-term disability. We invest in our employees' growth with a 401(k) plan featuring company match, profit-sharing, and professional development opportunities. We prioritize work-life balance through a hybrid work schedule, an employee assistance program, and a generous time off package, which includes three weeks of vacation, 80 hours of sick time, and 11 paid holidays. From a flexible spending account and on-site fitness center to volunteer opportunities and tuition assistance, MGMA is committed to giving employees a well-rounded and gratifying employment experience.

We are an equal opportunity employer. All applicants shall be considered according to their individual qualifications, abilities, experience, and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran / military status, or any other basis protected by applicable law.

MGMA does not engage in immigration sponsorship or relation assistance.

The application deadline is December 15, 2025 . This may be extended in the event additional time is necessary to receive a sufficient number of qualified candidates. The approximate salary range for this position is $85,000 - $105,000 , depending on the skills, education, and experience of the candidate.

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