DIGITAL NEWS CONTENT PRODUCER - WMTV

About Gray Media :

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and / or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households. The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMTV :

WMTV is the NBC and CW affiliate and Gray Television‑owned station serving south‑central Wisconsin. We are the #1 station leading the market in news and weather coverage, and we are recognized for sharing information with accuracy and immediacy on our digital platforms. We work hard and take pride in getting it right. WMTV has been named the Wisconsin Broadcasters Association News Operation of the Year for the last five of six years and the WBAs Station of the Year. RTDNA recognized the station with nine Regional Edward R. Murrow awards, including Overall Excellence. In 2025, the station won two National Edward R. Murrow awards for digital and breaking news coverage. WMTV recently won two Chicago / Midwest Regional Emmys for The Morning Show and the 6 : 00 pm newscast. Join our award‑winning team and live, work, and play in a community that is consistently named one of the best places to live in America. We are just 1.5 hours from Milwaukee, 2.5 hours from Chicago, and 5 hours from Minneapolis / St. Paul.

Job Summary / Description :

WMTV 15 News has an immediate opening for a nightside digital content producer who is excited to innovate. The top candidate will help us engage and expand our digital audiences across all platforms, including streaming from our digital desk, social media, and WMTV15news.com.

Duties / Responsibilities :

Acts with urgency and immediacy to write and post copy daily on all digital platforms, including wmtv15news.com, as new information is learned.

Identify live‑streaming opportunities and get live and user‑generated content to our News Now Desk in newscasts and to our Digital News Desk, which we use to stream live content to services like Roku and FireTV.

Will not be afraid to be the on‑air talent for 15+ on the digital desk when there’s breaking news or a press conference, and will also be comfortable appearing in reels for social media, conveying important, relevant information.

Coach reporters in daily social media responsibilities and digital platforms, and assist in making digital add‑ons such as interactive graphics, photo galleries, extended interviews, etc., for on‑air stories.

Consistently execute SEO strategies.

Clip videos to attach to our web articles or for standalone social posts.

Ensure story selection and placement on wmtv15news.com fit newsroom standards for vision and growth.

Craft compelling push alerts and posts for our social media pages to reach and engage viewers on all social media platforms, including Facebook, Instagram, TikTok, and YouTube.

Understand our DMA, key target audiences, and where they live.

Track and review digital metrics to grow audiences and engagement and must monitor our staff and our competitors on social media.

Qualifications / Requirements :

Prefer a college degree in journalism or a related field and at least one or more years of newsroom or digital producing experience.

Desire to win, a positive attitude, and the ability to reflect on your work and apply feedback.

Strong research skills, ability to employ critical thinking skills to dig and go "beyond the press release" and confirm incoming news tips via email or social media.

Strong time management skills; able to work quickly while maintaining accuracy, multitask, and maintain composure under deadline pressure and during breaking news.

Established and responsible presence on digital platforms, including social media.

Working knowledge of CMS and digital platforms, including ARC, Social News Desk, Canva, and Taboola; Photoshop experience is a plus.

Understanding of and adherence to AP Style.

Strong communication skills (written and verbal).

Flexibility to work different hours and shifts to cover a coworker’s time off or to assist in breaking news and specialized coverage.

If you feel you’re qualified and want to work with a great group of people, go to , type in the job title, station call letters, or click on

apply now , and upload your resume, cover letter, and references. Current employees who are interested in this position can apply through the Gray‑TV UltiPro self‑service portal.

WMTV‑TV / Gray Media is a drug‑free company.

Additional Info :

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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