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Global Marketing Manager, Atellica Assays Infectious Disease
Global Marketing Manager, Atellica Assays Infectious DiseaseSiemens Healthineers • Fresno, CA, US
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Global Marketing Manager, Atellica Assays Infectious Disease

Global Marketing Manager, Atellica Assays Infectious Disease

Siemens Healthineers • Fresno, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Infectious Disease Portfolio Manager

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Your Role

End to End Infectious Disease Portfolio Ownership : Own the full lifecycle of the Infectious Disease product portfolio, from product definition and strategic planning to launch, positioning, and post-launch marketing. Develop and execute go-to-market strategies and integrated campaigns to drive commercial success. Ensure cross-functional alignment (R&D, zone marketing, sales, regulatory, clinical, etc.) to deliver differentiated, customer-focused solutions.

Customer and Market Insights : Serve as an Infectious Disease subject matter expert across stakeholder groups including laboratorians, hospital administrators, and ministries of health. Gather and interpret market dynamics and customer insights to shape portfolio strategy and inform product innovation.

Competitive Selling Strategies : Monitor and analyze competitive offerings. Develop positioning, messaging, and sales enablement tools that clearly differentiate our products and demonstrate added value to customers.

Product Definition & Development : Translate customer needs into well-defined product requirements and design inputs. Leverage voice-of-customer research, zone input, and market analysis to guide development teams and ensure market-relevant product delivery.

Your Expertise

Required : 5+ years of progressive marketing and / or product management experience in the in-vitro diagnostics (IVD) or core laboratory diagnostics space. Proven end-to-end experience including market research, product definition, NPD support, launch planning, campaign execution, sales enablement, and training development.

Preferred : Clinical Chemistry or Immunoassay background. MBA or advanced degree in Business, Life Sciences, Engineering, or related discipline. Global or international experience strongly preferred.

Key Attributes

Customer-Centric : Passion for transforming insights into action.

Collaborative : Strong cross-functional team player with influencing skills.

Communicative : Excellent written and verbal communication skills tailored to diverse audiences.

Curious : Deep curiosity for market trends, customer behavior, and unmet needs.

Organized : Strong project management and prioritization skills.

Additional Information

Work Environment : Remote

Travel : Up to 10%

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Marketing Manager • Fresno, CA, US

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