Data AnalystVDart Inc • Plano, TX, United States
Data Analyst
VDart Inc • Plano, TX, United States
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[job_card.job_description]Conducted in-depth analysis using Adobe Analytics Workspace to evaluate user behavior, web traffic trends, content performance, and funnel conversions. Built interactive dashboards and automated reporting solutions to support Product, Marketing, and CX teams with real-time, data-driven decisions. Created custom segments, calculated metrics, and visualizations to identify opportunities that improved engagement, retention, and conversion KPIs. Performed funnel, cohort, and pathing analysis to uncover customer friction points and recommend optimization strategies. Defined analytics tracking requirements and collaborated with engineering teams to validate tagging using Adobe Launch and Adobe Debugger. Provided detailed insights to stakeholders on campaign performance, customer journeys, and A / B test outcomes. Ensured data quality by performing regular audits, validating data discrepancies, and documenting measurement frameworks.
Leveraged Adobe Analytics data with external sources (SQL, Excel, Power BI) for integrated reporting and deeper analysis
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Data Analyst • Plano, TX, United States
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