Associate Director Product Public Relations - Urgently Hiring!

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient's mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.

What You Can Expect

Zimmer Biomet is on a mission to build the boldest brand and most engaged team in MedTech. We're seeking a dynamic, hands-on, and forward-thinking Associate Director, Product Public Relations to help lead that charge.

Reporting to the VP, External Communications, this individual will shape and execute global product public relations strategies that elevate Zimmer Biomet's brand reputation, generate meaningful earned media, and build strong audience connections. This role demands both strategic vision and a willingness to roll up your sleeves-thriving in a fast-paced environment, quickly mastering new information, and translating complex topics into clear, engaging stories that inspire understanding, affinity, and advocacy. This role will also provide leadership across the Communications function and the business, ensuring alignment, collaboration, and excellence in execution.

How You'll Create Impact

• Shape and execute product PR strategies across all Zimmer Biomet businesses that align with growth priorities - focusing on positioning, tailored messaging and narrative development to increase visibility, drive preference and enhance brand reputation to drive growth.
• Implement 360-degree communication strategies for surround sound effect in earned and owned channels.
• Balance strategy with execution, taking ownership of program direction while driving hands-on deliverables and working within PR budgets to ensure efficient and flawless implementation.
• Lead PR execution around additional events such as media interviews, conferences, and tradeshows, coordinating media outreach, press briefings, and on-site support.
• Advise and prepare business leaders for media, partner, vendor, and customer engagement in association with product launches and various PR events to ensure consistent, confident delivery of key messages.
• Cultivate and expand relationships with media channels, content creators, and industry thought leaders to secure high-quality coverage and build new avenues for storytelling.
• Create core communication materials, including press releases, messaging documents, media kits, social media content, video scripts, patient / surgeon testimonials, etc. using an accessible and adaptive writing style to bring our message to diverse audiences.
• Collaborate with internal cross-functional partners, including Leadership, Product Marketing, Marketing Communications, Legal, etc., to influence and align product messaging across all channels.
• Manage crises / issue management with professionalism and speed, safeguarding the company's reputation while delivering clear, timely communications. Anticipate potential concerns where possible.
• Monitor PR performance, media sentiment, and industry trends, providing actionable insights and recommendations for continuous improvement and ensure ROI in all initiatives.
• Stay ahead of industry trends to anticipate risks, guide product positioning, and inform proactive storytelling opportunities.

This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act.

What Makes You Stand Out

Education and Experience

Travel Expectations

EOE / M / F / Vet / Disability

Expected Compensation Range : $145k to $175k, plus bonus