Coordinator, Content Marketing - CW Network - Burbank, CA

Marketing Coordinator

The CW is both a top broadcast TV network in the U.S. and a fast-growing, ad-supported streaming service. With a network that reaches 100% of U.S. television households and a streaming footprint on all major platforms, The CW reaches audiences at scale on both linear and digital television. The CW streaming service is available for free to consumers and is home to the latest episodes and seasons of The CW's primetime programming, live streaming of CW Sports content, and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ : NXST), a leading diversified media company and 25%-owned by Warner Bros. and CBS.

The CW is looking for a Marketing Coordinator to join the Content Marketing team. Reporting to the VP of Content Marketing, this position will assist with the development and execution of consumer advertising and promotion campaigns to drive awareness, and tune-in for The CW programming across genres. In addition, the Coordinator will provide general administrative support for Marketing Leadership.

As Content Marketing Coordinator, this team member must be creative, collaborative and a great multi-tasker with an appetite to learn all aspects of content marketing.

The Daily :

• Primary responsibilities include acting as a liaison with and supporting the internal cross-functional departments (Creative, Digital, On-Air, Publicity, Events, Scheduling, Operations, Social, etc.) and external agencies to deliver on the strategy and promotional plans of the various marketing campaigns.
• Consolidate marketing plans into comprehensive presentations.
• Contribute in the ideation of marketing and promotional ideas related to CW programming.
• Creation of marketing department campaign timelines.
• Coordinate creative material delivery for marketing and paid media campaigns
• Maintenance and organization of department materials used for marketing campaigns.
• Assist with strategy, research, reporting and evaluation related to marketing campaigns.
• Responsible for legal / finance paperwork related to marketing campaign efforts, including (but not limited to) NDAs, invoice tracking, SOWs and Vendor set-up.
• Administrative duties include scheduling, expense reports and other administrative duties as assigned.

The Essentials :

The Compensation :

EEO Statement : All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.