Senior Director, Channel Planner - Gap

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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

About The Role

The Senior Director, Channel Planner is responsible for translating brand strategy and media briefs into omnichannel media strategies for Gap. As the key connection point between the brand team and the centralized media organization, you will lead a team responsible for delivering best-in-class channel planning for the Gap brand.

What You'll Do

Lead the omnichannel media planning and execution process for Gap, translating brand teams' priorities into actionable media approaches and leveraging deep expertise on media effectiveness and evolving trends

Function as the key point of interface between Gap brand team and the Media Shared Services team, providing relevant insights during brand planning and owning the translation of brand strategy / brief into media plan for briefing of agency teams

Cultivate comprehensive knowledge and understanding of Gap brand goals, business, and consumers to ensure that media strategies are completely aligned with brand strategy

Establish proxy metrics for all campaigns incorporating business, marketing, and financial objectives into holistic KPIs

Drive Media Mix and outlet recommendations against stated brand goals, working within budget guidelines and / or making optimal spend recommendations

Advise Media Agency planning team, ensuring granular media plans align to media mix and outline recommendations

Serve as main point of contact with Media Channel Activation team, collecting and incorporating recommendations on specific channel vehicles and communicating opportunities for new product offerings or value adds from various media channels

Approve optimizations and tactic adjustments to campaigns with a holistic understanding of campaign performance

Liaise with the Measurement and Interpretation team to set clear and measurable goals for media plans and to evaluate media effectiveness, incorporating insights and learnings into future campaigns

Who You Are

10+ years marketing experience with 7+ years experience planning and executing omnichannel full funnel media

5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams

Extensive experience translating brand strategy into executable and scalable full-funnel media approaches

Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends

Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment

Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions

Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap

Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

Benefits at Gap Inc.

Merchandise discount for our brands : 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

Salary Range : $195,800 - $269,300 USD

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