VP of Digital Strategy

Vp Of Digital Strategy

As VP of Digital Strategy, you will lead Location3's digital transformation, driving strategic initiatives across AI, marketing, and media. You will shape the agency's digital vision, build scalable solutions, and deliver high-performance campaigns that elevate client success. This executive role reports directly to the Chief Operating Officer (COO) and is part of the senior leadership team. We are looking for a visionary leader who thrives on innovation, collaboration, and measurable impact. In addition, the right candidate will embody our core values : WE LOVE NEW IDEAS Curiosity is in our DNA. WE ARE IN IT TOGETHER Be a person people count on. WE ARE PROBLEM SOLVERS Think critically and bring solutions to the table. WE DO THE RIGHT THING Make choices everyone can stand behind.

Be at the forefront of digital innovation in a fast-paced, creative environment. Collaborate with passionate teams and top-tier clients. Shape the future of marketing with bold ideas and transformative technology. Competitive base salary of $130,000 to $150,000, plus performance-based incentives.

Key Responsibilities

Digital Strategy Leadership Define and execute the agency's digital roadmap aligned with business goals. Champion the integration of AI technologies into marketing and media operations.

Marketing & Media Excellence Lead the development of data-driven, automated, and personalized marketing strategies. Oversee media planning and buying with a focus on ROI and audience engagement.

AI Innovation & Implementation Identify and deploy AI tools to enhance campaign performance, customer insights, and operational efficiency. Collaborate with data science and engineering teams to build proprietary AI solutions.

Client & Stakeholder Engagement Serve as a strategic advisor to clients on digital transformation and media strategy. Present digital vision and performance metrics to executive leadership and stakeholders.

Team Development & Leadership Lead, manage, and mentor a high-performing digital team across strategy, media, and technology. Foster a culture of innovation, agility, and continuous learning. Ensure alignment across cross-functional teams and support professional growth.

Qualifications 8+ years of experience in digital and media strategy, with at least 3 years in a senior leadership role within a digital agency or similar environment. Bachelor's or Master's degree in Marketing, Digital Media, Business, or related field. Proven success leading high-impact digital transformation initiatives. Deep understanding of AI applications in marketing (e.g., predictive analytics, personalization, automation). Strong leadership and communication skills with the ability to influence at all levels. Experience managing cross-functional teams and complex digital projects. Proficiency with platforms such as Google Marketing Platform and Meta Ads Manager, as well as experience with AI tools including ChatGPT, Jasper, or custom machine learning models, is preferred. Agile and digital product development experience preferred. Proven thought leadership in digital innovation and emerging technologies preferred. Experience working with franchise systems is preferred.

About Us Creative Thinkers, Data Geeks & Digital Enthusiasts Location3 Media is a fully remote digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999, Location3 has a staff of 60+ full-time employees who service global, national, and local brands. More than half of Location3's client base has partnered with the agency for at least three years, a testament to our consistent delivery of measurable results and long-term value. Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Teams. We have a dedicated in-person annual company retreat that includes our annual golf day as well as remote monthly events like learning hours, team happy hours, and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, every other Friday off, remote work equipment, a remote equipment reimbursement and more.