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Lead Data Analyst, Marketing
Lead Data Analyst, MarketingLaunch Potato • St Louis, MO, United States
Lead Data Analyst, Marketing

Lead Data Analyst, Marketing

Launch Potato • St Louis, MO, United States
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, weve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why Join Us

At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Base Salary

$120,000 to $150,000 per year

MUST HAVE

  • Experience BI, analytics, or marketing / data science roles with digital marketing exposure.
  • Experience in digital media or performance marketing industries
  • Advanced SQL and Looker proficiency.
  • Strong business acumen and cross-functional communication skills.

Experience

Minimum of 5 years in business intelligence or analytics in digital media or performance marketing.

Your Role

Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potatos digital properties.

Outcomes (Performance Expectations)

  • Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days.
  • Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days.
  • Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter.
  • Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month.
  • Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1.
  • Analytical Rigor : Seeks data integrity and challenges assumptions to ensure accuracy.
  • Business Acumen : Ties insights to outcomes; thinks beyond the dashboard.
  • Communication : Distills complex data into simple narratives for technical and non-technical stakeholders.
  • Ownership : Delivers timely insights and updates; proactively surfaces blockers or gaps.
  • Collaboration : Forms strong partnerships across product, media, and finance teams.
  • Total Compensation

    Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

    We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

    We are a proud Equal Employment Opportunity company and value diversity, equity, and inclusion.

    #J-18808-Ljbffr

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    Lead Data Analyst Marketing • St Louis, MO, United States

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