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Director, Marketing
Director, MarketingSeattle's Union Gospel Mission • Renton, WA, US
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Director, Marketing

Director, Marketing

Seattle's Union Gospel Mission • Renton, WA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

As the Director of Marketing, you will be responsible for leading high-performing fundraising teams and driving revenue growth through direct response and digital channels. This role is responsible for overseeing all marketing efforts that support donor acquisition, retention, and recurring giving—with a strong emphasis on monthly giving programs and gifts under $1,000. This role is a hands-on position in a fast-paced, mission-driven environment and translates marketing tactics into measurable fundraising results. This position is central to scaling our donor base and maximizing lifetime value.

How you will serve

Acquisition

Focus : Growing the donor base, especially for gifts under $1,000 and monthly giving.

  • Develop and execute multi-channel donor acquisition strategies (email, paid social, search, direct mail).
  • Optimize lead generation funnels and conversion paths for new donors.
  • Collaborate with data and analytics teams to identify high-potential audiences and segments.
  • Test and scale acquisition offers, messaging, and creative across platforms.
  • Manage vendor relationships for acquisition campaigns (agencies, media buyers, etc.).
  • Monitor cost to acquire a new donor, new donor welcome series, and ROI across acquisition channels.

Direct Response Campaigns

Focus : Driving immediate revenue and long-term donor value.

  • Lead strategy and execution of direct response campaigns across email, mail, SMS, and paid media.
  • Develop compelling fundraising appeals aligned with mission and donor motivations.
  • Oversee campaign calendar, segmentation strategy, and performance tracking.
  • Implement A / B testing frameworks to optimize messaging, timing, and creative.
  • Collaborate with creative and content teams to ensure brand consistency and emotional resonance.
  • Analyze campaign results to inform future strategy and improve donor retention.

    • Digital Fundraising

    Focus : Leveraging digital platforms to scale giving and engagement.

  • Own the digital fundraising roadmap, including email, website, social media, and peer-to-peer.
  • Optimize donation flows and landing pages for conversion and user experience.
  • Reduce cart abandonment through retargeting, UX improvements, and behavioral triggers.
  • Drive monthly giving program growth through digital channels.
  • Implement automation and personalization strategies to deepen engagement.
  • Monitor and improve KPIs such as conversion rate, average gift size, and donor lifetime value.
  • Stay current on digital trends and tools to innovate fundraising efforts.

    • Other Strategic Responsibilities

    Focus : Leadership, brand elevation, and cross-functional collaboration.

  • Lead and mentor a high-performing marketing and fundraising team.
  • Partner with internal teams to align marketing with organizational goals.
  • Contribute to brand strategy and storytelling to increase reach and resonance.
  • Manage and fulfill internal creative requests.
  • Lead public relations efforts as needed.
  • Participate in organizational meeting, training, and initiatives as required.
  • Perform other duties assigned to support the Mission’s success.

    • How you qualify

  • Acknowledge and sign the Mission's Statement of Faith (see below).
  • BS / BA in Marketing or related field. A graduate degree in a related field is strongly preferred.
  • Minimum 10+ years’ mass fundraising marketing experience, with a proven track record of scaling donor programs and growing an active donor file beyond 25,000 annual donors.
  • Demonstrated success in managing and mentoring creative and marketing teams of 4 or more, fostering a culture of innovation, accountability, and performance.
  • Experience leading integrated marketing efforts that have generated annual fundraising revenue exceeding $5 million.
  • Deep understanding of direct response, digital marketing, advertising, photography, video production, and design—leveraging each to drive donor engagement and conversion.
  • Proficient with Microsoft Office Suite – Advanced skills in Microsoft Excel

    • How we support each other

  • Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Him.
  • Faithfully upholds The Mission and your team in prayer.
  • Participates in team devotions as schedule permits.
  • Demonstrates behavior aligned with the Mission’s Statement of Faith, Standard of Conduct, policies, and expectations.
  • Effectively represents Jesus Christ to a diverse audience, including our Mission teams, our volunteers, guests and homeless neighbors.

    • Benefits

    All regular fulltime employees, you are eligible to participate in our generous benefits package :

  • Medical / Dental / Vision
  • Long Term Disability – 100% company paid
  • Basic Life Plan – 100% company paid
  • Voluntary Products
  • EAP and 24 / 7 Virtual Mental Health – 100% company paid
  • 4 weeks of paid vacation (prorated based on hire date)
  • 11 paid holidays + 1 Floating Holiday
  • Personal Day and Birthday holiday
  • Retirement benefits w / company match
  • Continuing Education Reimbursement Program

    • Work Environment

    While performing the duties of this job, the employee is frequently required to sit for extended periods in a temperature-controlled environment. Requires frequent use of computers, keyboarding, and talking on the telephone. Frequently uses good judgment to make decisions. Occasionally stand, balance, twist, bend, stoop, kneel and reach with hands / arms. Occasionally 20 pounds and walks using stairways to climb to multiple floors within the facility. Specific vision abilities required for this job include close vision, color vision, distance vision, depth perception, and the ability to adjust focus.

    Statement of Faith

  • We believe the Bible is the inspired, infallible, authoritative Word of God. (2 Tim. 3 : 16-17, 2 Pet. 1 : 20-21)
  • We believe there is one God, eternally existent in three Persons : Father, Son, and Holy Spirit. Deut. 6 : 1, Matt. 28 : 19, Rom. 8 : 14-17, Eph. 4 : 4-6, 1 Tim. 2 : 5, 1 Pet. 1 : 2
  • We believe in the deity and humanity of our Lord Jesus Christ :

    • His virgin birth (Luke 1 : 35, John 1 : 1-2, John 1 : 14)

  • His sinless life (Phil. 2 : 5-11)
  • His miracles (Matt. 4 : 23)
  • His vicarious and atoning death through His shed blood on the cross, the forgiveness of sins (Rom. 3 : 23-25, 2 Cor. 5 : 21, 1 John 2 : 1-2)
  • His bodily resurrection from the dead (Rom. 8 : 34, 1 Cor. 15 : 3-5)
  • His ascension into heaven, now seated at the right hand of the Father (Acts 1 : 9-11, Heb. 1 : 3, Heb. 9 : 24)
  • His future return in power and glory (1 Thess. 4 : 16-18)
  • We believe that salvation of the lost is possible through the shed blood of the Lord Jesus Christ by faith apart from works, and regeneration by the Holy Spirit. (Eph. 1 : 7, Eph. 2 : 8-9, John 1 : 12, John 3 : 36, 2 Cor. 5 : 17, Titus 3 : 5, John 14 : 17)
  • We believe in the present ministry of the Holy Spirit by whom Christ indwells each believer enabling them to live a godly life of obedience as they reach for maturity. (John 14 : 17, Acts 1 : 8, John 16 : 13, John 14 : 26, 2 Cor. 1 : 21-22, Gal. 5 : 22-23)
  • We believe in the bodily resurrection of the saved and their eternal life with God. We believe in the bodily resurrection of the unsaved and their eternal separation from God. (1 Cor. 15 : 20-28, Matt. 25 : 45-46, Rev. 20 : 11-15)
  • We believe in the spiritual unity of believers in Christ. (Eph. 2 : 13-14, Eph. 4 : 1-6, John 17 : 20-23, Phil. 2 : 1-4)

    • Mission Statement

    To bring the love of Jesus and hope for a new life to our homeless neighbors.

    Vision Statement

    To see every homeless neighbor - beloved, redeemed, restored.

    Pre-Employment

    This position is subject to pre-employment, criminal background check and must be able to pass a 4-panel drug screen.

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