Web & Conversion Designer

Responsibilities

Sales Pages & Landing Pages That Convert : You’ll design every high-stakes revenue page—A2A sales pages, VSL landing pages, webinar registration flows, and evergreen funnel pages. You own visual hierarchy, scroll psychology, mobile optimization, and ensuring every design decision is rooted in conversion data, not aesthetics. You work closely with the Copywriter to turn their words into layouts that drive action.

Paid Ad Creative & Collaboration : You’ll design static ads, carousels, and video thumbnails that stop the scroll and drive clicks. You’ll partner with the Copywriter to bring their messaging to life visually—sometimes leading creative direction, sometimes translating their copy into high-performing design, always optimizing for conversion and brand consistency across Meta, YouTube, and affiliate channels.

Website Design & Optimization : You’ll own the visual experience of theuncommonbusiness.com, ensuring every page is on-brand, conversion- optimized, and mobile-friendly. You’ll refresh outdated pages, design new sections as offerings evolve

Conversion Analytics & Iteration : You’ll analyze heatmaps, scroll depth data, session recordings, and A / B test results to identify friction points and design solutions that improve performance. You don’t just launch pages—you systematically refine them based on user behavior and conversion metrics.

Design Systems & Efficiency : You’ll build reusable templates, component libraries, and design systems in Figma and GHL that allow the team to move faster without sacrificing quality. You’ll document your process so future hires can scale design output without reinventing the wheel every time.

The Traits We’re Calling In :

You’ve designed sales pages or landing pages that have generated $1M+ in revenue—preferably for education, coaching, SaaS, or high-ticket DTC offers.

You think in data, not opinions. You use heatmaps, scroll depth, session recordings, and A / B tests to validate design decisions. You're comfortable defending your choices with metrics and equally comfortable pivoting when data says you're wrong.

You're fluent in Figma and GHL (required), comfortable with Webflow or similar builders, and understand how to design for both desktop and mobile without compromising conversion.

You thrive during high-intensity launch windows and understand championship-season pace. Twice a year, you're all-in—delivering polished, conversion-optimized designs on tight deadlines.

Outside launches, you build systems that make the next one even smoother.

You default to clarity over creativity. You know when a bold design choice serves conversion and when it's just ego. You’re not here to win design awards—you're here to drive revenue.

Requirements

You’ve designed sales pages or landing pages that have generated $1M+ in revenue—preferably for education, coaching, SaaS, or high-ticket DTC offers.

You think in data, not opinions. You use heatmaps, scroll depth, session recordings, and A / B tests to validate design decisions. You’re comfortable defending your choices with metrics and equally comfortable pivoting when data says you’re wrong.

You’re fluent in Figma and GHL (required), comfortable with Webflow or similar builders, and understand how to design for both desktop and mobile without compromising conversion.

You thrive during high-intensity launch windows and understand championship-season pace. Twice a year, you’re all-in—delivering polished, conversion-optimized designs on tight deadlines.

Outside launches, you build systems that make the next one even smoother.

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