Director, Paid Media Analytics

Director of Paid Media Analytics

When you join Sallie Mae, you become a champion for all students. We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.

We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for studentsand for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole youfrom physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

The Director of Paid Media Analytics will lead the strategy, measurement, and optimization of all paid media campaigns that support our Student Lending line of business. This senior leader will work collaboratively with various business units to drive strategic paid media investment decisions. The candidate will leverage advanced analytics to maximize campaign effectiveness. The role requires deep expertise in digital marketing, multi-touch attribution, financial analytics, and team leadership in a highly regulated environment.

What You'll Do

• Analytics and Measurement

Oversee the development of comprehensive measurement frameworks for paid media performance and optimization across all channels (search, social, email, direct mail, etc.).

Serve as a strategic advisor to senior leadership, providing data-driven strategic insights and direction for paid media investments, budget allocation, and forecasting.

Collaborate with paid media channel managers and external agency partners to inform and guide day-to-day execution and optimization.

Manage, mentor, and develop a high-performing team of paid media analytics managers and analysts.

Ensure all paid media strategies and data usage comply with financial regulations and data privacy laws.

What You Have

Strong SQL skills for data extraction, manipulation, and analysis.

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including : the job exists to perform that function, the employee holding the job was hired for his / her expertise in performing the function, or only a limited number of employees are available to perform that function.

Our Benefits Take Care of the Whole YouSo You Can Build Your Work Around Your Life (Not the Other Way Around!)

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.