CRM Marketing Manager

A company is looking for a CRM Marketing Manager to oversee the planning, execution, and optimization of CRM campaigns.

Key Responsibilities :

Manage multiple CRM and email marketing campaigns, ensuring timelines and performance goals are met

Execute email marketing initiatives to engage and convert audiences, optimizing lifecycle programs

Oversee campaign development and act as a liaison across cross-functional teams to support campaign execution

Required Qualifications :

5+ years of CRM or lifecycle email marketing experience focused on campaign development and performance analysis

Hands-on experience with email marketing platforms; experience with other digital channels is a plus

2+ years of project management experience with cross-functional teams

Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience

Experience with Salesforce Marketing Cloud or a similar marketing automation platform preferred