Associate Marketing Director, CRC Key Customer Strategy

Associate Director - CRC Key Customer Strategy

Reporting to the Senior Director, Zanzalintinib (Zanza) Marketing, the Associate Director - CRC Key Customer Strategy is responsible for supporting brand strategy development and execution for zanza's initial launch and ongoing promotion in metastatic colorectal cancer (mCRC). This role will be directly linked to Marketing Strategy with responsibilities spanning key customer engagement, insights collection, strategic planning and development of peer-to-peer education resources to support field teams. He / she must work collaboratively with key stakeholders to ensure brand objectives are met.

Key Customer Strategy & Advisory Boards :

• Strategically prioritize key customer strategy resources and activities to focus on those with high impact that support strategic insight capture and decision making
• Partner with the GI Field Based Marketing team on thought leader engagement identification, segmentation, insights gathering and regional strategic initiatives to support zanza's initial launch and ongoing promotion in mCRC
• Partner with GI Field Based Marketing team and Medical Affairs on congress engagement with key opinion leaders to gather insights and assess strategic implications to the brand
• Effectively lead core teams to plan, develop strategic objectives, create discussion content and execute advisory boards for various key customer audiences
• Lead annual commercial advisory board planning and monitoring including managing the budget and ensuring compliance
• Prepare and present advisory board output, collaborating and communicating frequently with Commercial and Medical Leadership
• Manage vendor relationship and responsibilities for business rules, compliance, budget and execution of zanza mCRC advisory board plan and scope
• Lead development of all peer-to-peer speaker bureau content to ensure alignment with brand strategy

Market Intelligence :

Performance Tracking & Reporting :

Supervisory Responsibilities :

Education / Experience / Knowledge & Skills :

Work Environment / Physical Demands :

Our office is a modern space that fosters collaboration and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere. We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.

Business travel is required up to 30% of the time

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Recruiters and staffing agencies should not contact Exelixis, Inc. through this page. We require that all recruiters and staffing agencies have a signed contract on file and be assigned a specific search by our human resources department. Any resumes submitted through the website or directly by recruiters or staffing agencies that do not meet the above-mentioned criteria will be considered unsolicited and the company will not be responsible for any related fees.