Director of Ecommerce

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HARRY'S COMMENTS: We are working with a $200M division of a $4B publicly traded manufacturer of premium outdoor cooking equipment in their search for a Director of Ecommerce. This southeast-based company is a proven category leader with a portfolio of market-defining brands.

The firm designs and delivers products that combine craftsmanship, innovation, and digital connectivity—transforming how consumers experience charcoal grilling and outdoor entertaining. Its brands are household names among enthusiasts, with reputations built on performance, durability, and award-winning design.

In recent years, the client has pioneered connected ceramic grills and digital charcoal systems that bring precision and ease to a category long defined by guesswork. Their products win both consumer loyalty and industry recognition, with recent launches earning national media attention, top-tier awards, and placement at major omnichannel retailers.

This is a business where ecommerce already contributes a significant share of revenue, and leadership is committed to making it an even stronger growth engine. The infrastructure is in place: a capable in-house marketing team, strong operations, and supportive executive leadership. What’s needed now is a leader who can align channels, optimize profitability, and extend best-in-class execution across geographies.

For the right candidate, this is an opportunity to own and scale a major ecommerce P&L inside a well-capitalized public company—without the bureaucracy that slows many large organizations. You’ll have the mandate, resources, and visibility to shape the next chapter of growth for some of the most respected brands in outdoor cooking.

This is a high-impact leadership role for a proven ecommerce operator who can own and scale a $70M omnichannel ecommerce business inside a $200M division. This is a key role for the company.

Reporting directly to the President and working closely with senior leadership, you will be the point person for driving profitable growth across Amazon (1P and 3P), HomeDepot.com, Lowes.com, Walmart.com, key dealer sites, and international marketplaces in the UK, Germany, and Canada.

You will be accountable for both top-line growth and profit discipline. That means building a multi-year roadmap while delivering near-term channel performance—aligning promotions, pricing, and retail media investments to EBITDA goals.

You will inherit a capable direct report and have latitude to shape the team, but this is not a role for someone who leads from a distance. Management has stressed the need for a hands-on leader who can coach, develop, and uplevel the team’s omnichannel execution.

A major priority will be channel integration and content excellence. You’ll work with national account sales leads to extend the in-store experience online, ensure product content and digital shelves are competitive, and manage promotional calendars that drive sell-through without eroding margins.

On Amazon, you will oversee AVS relationships, negotiate AVN terms, and direct retail media strategies—knowing when to escalate, when to swap out underperforming support, and how to measure ROI rigorously.

International growth is on the table, starting with standing up dropship in the UK and optimizing channel strategy in Europe and Canada. Success will require cross-functional influence, from supply chain to marketing, and the ability to translate channel needs into actionable priorities for other departments.

This role is ideal for someone who has run a complex, multi-platform ecommerce P&L, thrives in a hybrid environment, and wants the mandate, resources, and visibility to shape a category leader’s next phase of growth.

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

• Act as long-term visionary to grow current global eCommerce business and identify emerging businesses and trends.
• Create and implement a comprehensive eCommerce sales strategy aligned with overall business objectives.
• Define and execute online sales targets, budgets, and growth plans to increase revenue and market share.
• Analyze market trends, competition, and customer behaviors to adjust the strategy accordingly.
• Ensure seamless integration between online sales channels and other departments (marketing, supply chain, customer service).
• Collaborate with the marketing team to drive traffic to the website and increase conversion rates.
• Partner w/ National Account Sales leaders to extend the aisle of the store experience.
• Interface with key customer relationships to ensure strong and growing partnerships.
• Utilize data-driven insights to identify areas for improvement and implement targeted initiatives.
• Monitor KPIs and sales metrics, providing regular reports and updates to senior management.
• Track competitors' performance, trends, and innovations to maintain a competitive edge.
• Negotiate terms and manage contracts with customers, third-party platforms and suppliers to ensure maximum profitability and business growth.
• Responsible for promotional calendar and strategy for MAP pricing and monitoring.
• Manage a team of direct reports, with responsibility to hire, train, motivate and develop team members to achieve company goals.
• Help elevate the digital acumen across the national account sales team through continuous education and creation of playbooks.
• Manage the eCommerce sales budget, ensuring efficient allocation of resources to maximize ROI.
• Identify areas to optimize cost-efficiency without compromising customer experience.
• Achieve eCommerce channel sales targets, through execution of selling strategies.

• Bachelor’s degree or higher
• Minimum 7 years Ecommerce experience, with at least 2 years in a leadership role
• Account management, strategic planning, and business development experience
• Previous experience in a customer facing role
• Experience working with Amazon, Omni-Channel Customers and Market Places
• Strong knowledge of eCommerce platforms and digital marketing strategies.