A company is looking for a Web & Marketing Analyst to join their Web Experience team remotely.
Key Responsibilities
Evaluate the impact of web projects and run web experiments using analytical tools
Produce monthly reports on web engagement and collaborate with teams to clarify analytics questions
Analyze sales funnels and execute investigations to identify opportunities across purchase paths
Required Qualifications
5-7+ years of experience in web analytics and / or marketing analytics
Experience with Google Analytics or similar platforms for user behavior tracking
Advanced Excel skills, including pivot tables and data manipulation
Proficiency in A / B testing methodologies and statistical concepts
Experience supporting marketing or growth teams in performance analysis
Marketing Analyst • Boca Raton, Florida, United States