Sr. Lifecycle Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

Docusign’s Lifecycle Marketing team is laser-focused on one goal : ensuring our 1.7M+ customers don’t just purchase Docusign—they actively adopt, engage, and expand their use of our platform.

As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from Docusign every day. From onboarding and activation through long-term engagement, you’ll build journeys and campaigns that drive adoption, deepen product usage, and reduce churn.

In this highly visible, cross-functional role, you’ll turn business goals into measurable customer outcomes—driving usage, retention, and expansion at scale. You’ll partner closely with Product Growth, Sales-Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value.

This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.

Responsibilities

• Design, launch, and optimize customer engagement programs across email, in-product messaging, and guided notifications—driving adoption, ongoing usage, and retention
• Bridge Product Led Growth and Sales Led Growth motions, aligning lifecycle strategies to ensure consistency of value delivery across product-led and sales-assisted experiences
• Partner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local markets
• Leverage data, segmentation, and AI-driven personalization to create relevant, scalable programs that accelerate adoption and identify expansion opportunities
• Translate business goals into customer impact, defining clear KPIs, reporting performance, and communicating progress across the organization
• Collaborate cross-functionally with Product, Growth, Campaigns, Data Science, Support, and Sales to align efforts and amplify results

Job Designation

Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

What you bring

Basic

Preferred

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations :

California : $126,900.00 - $197,800.00 base salary

Illinois, Colorado, Massachusetts and Minnesota : $120,800.00 - $166,100.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area) : $120,800.00 - $174,525.00 base salary

This role is also eligible for the following :

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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