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Associate Manager, Global Media Capabilities
Associate Manager, Global Media CapabilitiesPepsiCo • Plano, TX, US
Associate Manager, Global Media Capabilities

Associate Manager, Global Media Capabilities

PepsiCo • Plano, TX, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Associate Manager, Global Media Capabilities

Do you have a passion for how media can power brand growth in a consumer-driven world? Are you excited about leveraging data, technology, and AI-powered tools to transform the way campaigns are built, executed, and optimized? If enabling media innovation at scale inspires you, this could be your next opportunity. If driving media transformation and operational excellence at scale sounds inspiring, you could be the perfect candidate to join our One PEP Media team.

In this role, you will be at the forefront of rolling out the right tools / solutions that power our Total Connections Planning approach. You will work closely with internal technology and product teams to deliver marketing processenabling solutions, and work with agency and platform partners to ensure seamless adoption and deployment of agency tech stack to support our brand activation. This role will also support embedding AI-driven tools and practices into campaign planning and execution, enabling our brands to activate media more effectively and connect with consumers in meaningful ways.

Responsibilities

  • Media Capability Rollout & Adoption
  • Partnership with Tech & Product Teams
  • AI-Driven Campaign Enablement
  • Operational Excellence & Enablement
  • Measurement & Continuous Improvement

Compensation and Benefits :

  • The expected compensation range for this position is between $89,000 - $149,000.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility : Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

    • Qualifications

  • Bachelor's degree required; advanced degree preferred.
  • 46 years of experience in media planning, buying, digital marketing, or ad techpreferably in CPG or consumer-facing industries.
  • Proven track record deploying or enabling media / data / tech platforms within large, global / regional organizations.
  • Understanding of Total Connections Planning or similar integrated planning frameworks.
  • Hands-on familiarity with AI-powered media tools and campaign optimization platforms is a strong plus.
  • Strong collaboration skills, with experience working across internal tech, product, brand, and external agency teams.
  • Excellent project management and organizational skills; able to manage multiple rollouts simultaneously.
  • Strong communicator with ability to simplify complexity for diverse stakeholders.
  • Proficiency in Excel, PowerPoint, and analytics platforms.
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