Talent.com
Vice President, Demand Generation
Vice President, Demand GenerationRyan • Plano, TX, United States
Vice President, Demand Generation

Vice President, Demand Generation

Ryan • Plano, TX, United States
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Vice President, Demand Generation

Ryan

Benefits

  • Generous Personal Time Off (PTO) Benefits
  • 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
  • Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
  • Benefits Eligibility Effective Day One
  • 401K with Employer Match
  • Tuition Reimbursement After One Year of Service
  • Fertility Assistance Program
  • Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service

About the Role

The Vice President reports to the Chief Marketing Officer (CMO) and supports the CMO in developing and implementing comprehensive short and long range internal and external marketing plans to help increase brand awareness, drive growth, and improve firm performance. This position is expected to uphold the mission and values established by the firm. This position assists the CMO with creation and management of a firm-wide marketing plan and budget, which is closely associated with the firm-wide growth plan, created by the CEO, COO, and Board of Directors.

Duties and Responsibilities, Aligned With Ryan’s Key Results

  • Build, mentor, and lead a high-performing global demand generation team, cultivating innovation, accountability, and career growth.
  • Promote an inclusive, collaborative culture that fosters modern marketing capabilities and continuous learning.
  • Collaborate with peers in brand, events, and communications to ensure alignment and best practice sharing.
  • Champion cross‑departmental collaboration with Sales, Service Delivery, and Sales Operations teams to align on goals and streamline execution.
  • Provide clear strategic direction while developing pathways for growth and advancement.
  • Design and execute integrated campaigns tailored to enterprise and mid‑market segments, aligned with vertical industry strategies.
  • Translate tax policy changes and competitive insights into targeting, messaging, and new go‑to‑market opportunities.
  • Partner with Sales and Regional Leadership to deliver campaigns that address local market needs and capture emerging opportunities.
  • Create outbound and account‑based marketing (ABM) strategies to drive net‑new client acquisition, cross‑sell, and upsell opportunities.
  • Partner with the Events team to align campaign and event plans, supporting with messaging and content development that drive client engagement and lead generation.
  • Own and deliver pipeline growth targets through multi‑channel programs (digital, paid media, webinars, ABM, and integrated campaigns).
  • Leverage data and analytics to evaluate and optimize campaign performance, lead quality, and funnel conversion.
  • Collaborate with marketing operations to enhance reporting and turn insights into improvements that increase marketing’s contribution to revenue.
  • Partner with Service Delivery to guide allocation of the demand generation budget within the P&L, ensuring resources are aligned to maximize ROI and support growth priorities.
  • Ensure brand consistency, positioning, and messaging across campaigns in collaboration with brand, events, and communications teams.
  • Other duties as assigned.

    • Education and Experience

  • Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
  • 15+ years of progressive experience in B2B demand generation, marketing strategy, or go‑to‑market leadership with at least 5+ years in professional services.
  • Proven success in scaling global demand generation and ABM programs that deliver measurable pipeline and revenue growth.
  • Excellent project management, communication, and stakeholder influence skills with ability to align senior leadership and cross‑functional teams.

    • Computer Skills

    To perform this job successfully, an individual must have intermediate to advanced skills in Microsoft Word, Excel, Outlook, Access, PowerPoint, and Internet navigation and research. Proficiency with marketing automation platforms (Eloqua, Marketo, HubSpot), strong experience with CRM tools, particularly Salesforce. Familiarity with data visualization and analytics platforms (Tableau, Power BI, Google Analytics). Working knowledge of SEO, paid search, social media platforms, and ABM tools (Demandbase, 6sense).

    Additional Experience

  • Strong project management, communication, and stakeholder influence skills with the ability to align senior leadership and cross‑functional teams.
  • Excellent organizational skills and attention to detail.
  • Excellent interpersonal skills with an ability to build strong relationships.
  • Integrity in high‑profile collaborative execution of cross‑functional deliverables.

    • Certificates and Licenses

  • Valid driver’s license required.
  • No formal certifications required; however, certifications in Pardot, Marketo, Eloqua, HubSpot, or Google Ads are a plus.
  • Leadership or digital marketing certifications (AMA PCM, Pragmatic Institute) are advantageous.

    • Supervisory Responsibilities

  • Directly manages a team of demand generation managers and campaign specialists.
  • Responsible for performance management, training, coaching, and resource planning.
  • Provides direction, feedback, and leadership in line with Ryan’s values and leadership principles.

    • Seniority Level

    Executive

    Employment Type

    Full‑time

    Job Function

    Marketing and Sales

    #J-18808-Ljbffr

    [job_alerts.create_a_job]

    Demand Generation • Plano, TX, United States

    [internal_linking.similar_jobs]
    VP, Growth & RevenueDallas, Chicago

    VP, Growth & RevenueDallas, Chicago

    Via • Dallas, TX, US
    [job_card.full_time]
    Via is using technology to transform transportation around the world.From changing a single person's daily commute to reducing humanity's collective environmental footprint we've got huge goals.As...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President of Ecommerce (Remote)

    Vice President of Ecommerce (Remote)

    eCommerce • Dallas, TX, US
    [filters.remote]
    [job_card.full_time]
    With more than 100 ecommerce searches each year,.NRF, IR-1000, and B2B communities.To opt-in to our popular "Ecommerce Job of the Day" email, click here. One of the coolest ecommerce jobs ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President - Portfolio and MSR Analytics

    Vice President - Portfolio and MSR Analytics

    Selene Finance LP. • Dallas, TX, United States
    [job_card.full_time]
    Vice President - Portfolio and MSR Analytics page is loaded## Vice President - Portfolio and MSR Analyticsremote type : Hybridlocations : Dallas, TXtime type : Full timeposted on : Posted 3 Day...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Commercial Lines - Assistant Vice President

    Director of Commercial Lines - Assistant Vice President

    General Search & Recruitment • Dallas, TX, US
    [job_card.full_time]
    Director of Commercial Lines - Assistant Vice President.Location : Phoenix, AZ or Dallas, TX.Our client, a highly respected insurance carrier and its subsidiaries rated A+ by A.Best is seeking a Dir...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President, Sales - North America

    Vice President, Sales - North America

    Omnicell • Dallas, TX, US
    [job_card.full_time]
    We are looking for a Sales Director to join our team.This is a full-time position available in multiple locations including Austin, Dallas, St Petersburg, Cranberry Township, and Houston.The role i...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President - Portfolio and MSR Analytics

    Vice President - Portfolio and MSR Analytics

    Selene Finance LP • Dallas, TX, United States
    [job_card.full_time]
    Vice President - Portfolio and MSR Analytics.Vice President - Portfolio and MSR Analytics.Selene Holdings is a multiple-lines business financial services firm with a mortgage servicing company, a l...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Global Supplier Services - Vice President

    Global Supplier Services - Vice President

    JPMorganChase • Plano, TX, United States
    [job_card.full_time]
    JPMorgan Chase is looking for suppliers who offer the best price, quality, and capability to meet our needs.Global Supplier Services (GSS) unites Sourcing, Third Party Oversight, Procurement Operat...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Vice President, Sales Development

    Vice President, Sales Development

    Soleo Health Inc • Frisco, TX, US
    [job_card.full_time]
    Vice President Sales Development.Join us in Simplifying Complex Care!.Affordable Medical, Dental, & Vision Insurance Plans. Company Paid Disability & Basic Life Insurance.HSA & FSA (incl...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Vice President, Enterprise Application and Optimization

    Vice President, Enterprise Application and Optimization

    Allied Universal® Technology Services • Dallas, TX, US
    [job_card.full_time]
    Join Allied Universal® Technology Services, a global leader in transforming the security industry.We integrate advanced technology - video surveillance, electronic access control, alarm monitor...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President, Development

    Vice President, Development

    Harper Harrison • Dallas, TX, United States
    [job_card.full_time]
    A leading global data center developer and operator is seeking a VP, Development.This leader will establish and implement a company-wide development management framework, ensuring coordination acro...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Vice President, Sales

    Vice President, Sales

    Thomson Reuters • Frisco, TX, US
    [job_card.full_time]
    Vice President Of Sales For Enterprise Segment.Thomson Reuters has a new opportunity for Vice President of Sales for the Enterprise Segment within Corporates. This position will lead a high-performi...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Vice President, Development

    Vice President, Development

    Dallas Arboretum & Botanical Society, Inc. • Dallas, TX, US
    [job_card.full_time]
    Reporting to the Chief Advancement Officer, the Vice President, Development is a senior member of the Advancement leadership team at the Dallas Arboretum. This role provides strategic and operationa...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President of Revenue

    Vice President of Revenue

    Local Crafts • Dallas, TX, United States
    [job_card.full_time]
    Director of Revenue – Fully Remote From Any US-Based Location.At Local Crafts, we’re here to help you love what you make. We’re a team of passionate makers who value the hands‑on process and the bea...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Executive Vice President, Head of Staffing Sales & Growth

    Executive Vice President, Head of Staffing Sales & Growth

    Mee Derby • Dallas, TX, US
    [job_card.full_time]
    Executive Vice President, Head Of Staffing Sales And Growth - Remote.Our client is a private equity backed national leader in facility services and retail solutions. They are launching a staffing bu...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    South Region VP of Sales : Strategy & Growth

    South Region VP of Sales : Strategy & Growth

    SAP SE • Allen, TX, United States
    [job_card.full_time]
    A leading software company is seeking a Regional Vice President of Sales to drive customer success and revenue growth.This role includes setting a vision for the sales team, building executive rela...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Vice President, Demand Generation

    Vice President, Demand Generation

    Ryan LLC • Plano, TX, United States
    [job_card.full_time]
    Vice President, Demand Generation page is loaded## Vice President, Demand Generationlocations : Planotime type : Full timeposted on : Posted 24 Days Agojob requisition id : R0018455 • Hybrid Wor...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    VP of Revenue Growth & Brand – U.S. Market

    VP of Revenue Growth & Brand – U.S. Market

    Match • Dallas, TX, United States
    [job_card.full_time]
    A leading global dating company in Dallas is seeking a dynamic Vice President to drive revenue growth and brand expansion. This pivotal role involves optimizing revenue, aligning teams, and fosterin...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Dir. Demand Generation

    Dir. Demand Generation

    Arcis Golf • Dallas, TX, US
    [job_card.full_time]
    Arcis Golf team members thrive on anticipating needs, forging connections, and elevating experiences for our team, members, and guests. We are an inclusive team of unique individuals who show up eac...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]