Talent.com
Platform Buyer ProgrammaticSocial
Platform Buyer ProgrammaticSocialWe Are Rosie • Palmetto, Georgia, USA
Platform Buyer ProgrammaticSocial

Platform Buyer ProgrammaticSocial

We Are Rosie • Palmetto, Georgia, USA
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Campaign Activation & Management :

  • Execute comprehensive campaign setup trafficking and optimization across programmatic display (DV360 Google Ads) and social platforms (Meta Ads Manager Snapchat TikTok LinkedIn)
  • Develop sophisticated targeting strategies leveraging first-party data lookalike audiences interest-based targeting and behavioral signals to reach prospective students
  • Manage daily optimizations across audience segments ad creative placements and bidding strategies to drive enrollment KPIs (inquiries applications event registrations)
  • Lead trafficking across all platforms ensuring proper pixel implementation conversion tracking and attribution setup
  • Monitor campaign pacing and performance; make proactive adjustments to achieve or exceed recruitment goals

Strategic Optimization & Innovation :

  • Partner with planning and analytics teams to translate institutional enrollment objectives into tactical execution strategies
  • Leverage platform-specific tools and features (Meta Advantage Snapchat Advanced Creation Tools TikTok Spark Ads) to maximize creative performance
  • Test new social formats audience segments and ad products to identify scalable tactics for student recruitment
  • Apply cross-platform learnings to improve overall campaign effectiveness (e.g. audience insights from Meta applied to programmatic strategies)
  • Stay current on social platform updates algorithm changes and education-specific opportunities (campus geo-fencing student verification tools)

    • Analysis & Reporting :

  • Analyze daily performance data across all platforms to identify trends optimization opportunities and potential risks
  • Contribute to comprehensive performance reporting (weekly monthly quarterly) with clear insights tied to enrollment outcomes
  • Develop custom dashboards that provide visibility into campaign performance for internal and client stakeholders
  • Translate data into strategic recommendations for future campaign planning and budget allocation
  • Present performance narrative that demonstrates impact on recruitment funnel metrics

    • Platform & Vendor Relations :

  • Build strong relationships with platform representatives (Google Meta Snapchat TikTok) to access beta features and support
  • Identify and test new platform capabilities or ad products relevant to higher education recruitment
  • Collaborate with media partners to secure added value opportunities or preferred access to inventory
  • Maintain clear communication with internal teams (planning creative analytics) regarding campaign status and deliverables
  • Proactively flag issues to Investment Director with recommended solutions

    • Qualifications :

  • 3 years of hands-on buying experience across programmatic and social platforms in advertising agency environment
  • Expert-level proficiency with Google product suite (DV360 Google Ads Campaign Manager Google Analytics) required
  • Advanced expertise with social advertising platforms : Meta Ads Manager Snapchat Ads Manager TikTok Ads Manager
  • Proven experience managing complex multi-platform campaign structures across diverse client accounts
  • Strong analytical skills with advanced Excel proficiency for performance analysis and reporting
  • PowerPoint expertise for creating compelling performance presentations
  • Deep understanding of audience targeting capabilities data strategies and privacy considerations across platforms
  • Knowledge of conversion tracking implementation attribution modeling and measurement methodologies

    • IDEAL CANDIDATE DEMONSTRATES

  • Higher education marketing experience or strong understanding of student recruitment challenges and enrollment funnel
  • Expertise reaching Gen Z audiences through social platforms with knowledge of emerging trends and platform behaviors
  • Track record of driving performance improvements through testing and optimization
  • Ability to adapt quickly to changing priorities during peak recruitment periods
  • Solutions-oriented problem-solving approach with proactive communication style
  • Excellent verbal written and presentation skills for client-facing interactions
  • Bachelors degree in marketing communications advertising or related field

    • Additional Information :

    SUCCESS METRICS

  • Achievement of enrollment KPIs (cost per inquiry cost per application application completion rate)
  • Campaign delivery and budget pacing accuracy across all platforms
  • Performance efficiency gains through ongoing optimization and testing
  • Quality and actionability of insights provided in performance reporting
  • Successful implementation of new tactics formats or beta opportunities

    • We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

    Remote Work : Yes

    Employment Type : Contract

    Key Skills

    Account Management,Execution,Insurance Management,Import & Export,Catering Operations,Building Electrician

    Experience : years

    Vacancy : 1

    [job_alerts.create_a_job]

    Buyer • Palmetto, Georgia, USA

    [internal_linking.similar_jobs]
    Physical Therapist, PRN

    Physical Therapist, PRN

    City of Hope • Newnan, GA, United States
    [job_card.full_time]
    City of Hope's mission is to make hope a reality for all touched by cancer and diabetes.Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatme...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Real Estate Sales Buyer'S Agent

    Real Estate Sales Buyer'S Agent

    EmpowerHome Team - Atlanta • Peachtree City, GA, US
    [job_card.full_time]
    Hey there! I’m Sarah Reynolds, CEO of the EmpowerHome Team, and I’ve got a question for you : .Do you have the capacity to take on serious, ready-to-go buyers?.If you're a motivated, ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Repossession Field Agent

    Repossession Field Agent

    Allstar Recovery, LLC • Fairburn, GA, US
    [job_card.full_time]
    The Repossession Field Agent's job involves communicating with internal staff, external team members and consumers delinquent on a payment agreement. You will be investigating and tracking the k...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Pharmacist, PRN

    Pharmacist, PRN

    Cancer Treatment Centers of America • Newnan, GA, United States
    [job_card.full_time]
    City of Hope's mission is to make hope a reality for all touched by cancer and diabetes.Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatme...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Solutions Consultant

    Solutions Consultant

    Artemis Consultants • Smyrna, GA, United States
    [job_card.full_time]
    Bachelor’s degree in one of the following fields : Industrial Design, Manufacturing Engineering, Computer Science / related area is required. Master’s degree is a strong plus.A minimum of three (3) y...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Periodontic Associate Doctor

    Periodontic Associate Doctor

    Specialized Dental Partners • Newnan, GA, United States
    [job_card.full_time]
    We are a state-of-the-art practice looking for a Periodontic Associate.The practice is experiencing tremendous growth and is supported by a top notch Partner, clinical and administrative team.Our p...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Real Estate Buyer'S Sales Agent

    Real Estate Buyer'S Sales Agent

    Your Home Sold Guaranteed - The Waycros Poe Team • Acworth, GA, US
    [job_card.full_time]
    Outside Sales Agents Wanted – Your Home Sold Guaranteed Realty.We’re looking for ambitious real estate agents who want a predictable, high-income business without cold calling, door kno...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Real Estate Buyer Sales Specialist

    Real Estate Buyer Sales Specialist

    RE / MAX Town and Country The Ailion Team • Marietta, GA, US
    [job_card.full_time]
    We are looking for a motivated buyer’s agent who is passionate about making the home buying experience great.You will contact pre-qualified leads, show properties, facilitate the negotiation ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Remote AI Content Proofreader

    Remote AI Content Proofreader

    Outlier • Newnan, GA, United States
    [filters.remote]
    [job_card.full_time]
    Earn up to $16 USD / hourly and work remotely and flexibly.Outlier, a platform owned and operated by Scale AI, is looking for. If you're passionate about improving models and excited by the future of ...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Travel Nuclear Medicine Tech - $2,794 per week in Douglasville, GA

    Travel Nuclear Medicine Tech - $2,794 per week in Douglasville, GA

    AlliedTravelCareers • Douglasville, GA, US
    [job_card.full_time]
    Windsor Healthcare Recruitment Group, Inc.AlliedTravelCareers is working with Windsor Healthcare Recruitment Group, Inc.Nuclear Medicine Tech in Douglasville, Georgia, 30135!.The Nuclear Medicine t...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sterile Processor Tec

    Sterile Processor Tec

    Carenest Health Services • Austell, GA, United States
    [job_card.full_time]
    The Sterile Processing Technician provides a key service WellStar to ensure equipment consistently meets the highest quality and safety standards. The individual in this role must be skilled in foll...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Real Estate Sales Buyer'S Agent

    Real Estate Sales Buyer'S Agent

    Your Home Sold Guaranteed Realty - Douglasville, GA • Douglasville, GA, US
    [job_card.full_time]
    Attention licensed real estate agents.You will make $100,000 more than you earned last year, or we will pay you the difference!. The average income of our agents in North America is .Our agents...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Local Contract CT Technologist - $44-48 per hour

    Local Contract CT Technologist - $44-48 per hour

    Host Healthcare • Austell, GA, United States
    [job_card.full_time]
    Host Healthcare is seeking a local contract CT Technologist for a local contract job in Austell, Georgia.Job Description & Requirements. Host Healthcare Job ID #La1fVJ000007VgtNYAS.Pay package is ba...[show_more]
    [last_updated.last_updated_30] • [promoted]
    City of Hope Cancer Center Atlanta - Full Time - CRNA

    City of Hope Cancer Center Atlanta - Full Time - CRNA

    NorthStar Anesthesia • Newnan, GA, United States
    [job_card.full_time]
    Summary of Job : Northstar is looking for a full-time CRNA to join our team at City of Hope Cancer Center Atlanta in Newnan Georgia! Monday-Friday 7a-3p. Experienced CRNAs : $205,000-245,000k Base.Fac...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Part Time Aesthetic Practitioner

    Part Time Aesthetic Practitioner

    OVME • Peachtree City, GA, US
    [job_card.part_time]
    We are seeking a skilled and experienced Aesthetic Practitioner to join OVME.As an Aesthetic Practitioner, you will be responsible for performing a variety of non-surgical cosmetic procedures, incl...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Senoia, Georgia, US
    [job_card.full_time] +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...[show_more]
    [last_updated.last_updated_30] • [promoted]
    PRN APP Cobb Trauma

    PRN APP Cobb Trauma

    WellStar Health System • Austell, GA, United States
    [job_card.full_time]
    How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission i...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Sterile Processor Tech

    Sterile Processor Tech

    Pacer Group • Austell, GA, United States
    [job_card.full_time]
    The Sterile Processing Technician provides a key service to WellStar, ensuring equipment consistently meets the highest quality and safety standards. The individual in this role must be skilled in f...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]