Talent.com
Brand Marketing Associate
Brand Marketing AssociateBask & Lather • Yonkers, NY, US
Brand Marketing Associate

Brand Marketing Associate

Bask & Lather • Yonkers, NY, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

Salary : $65,000 $75,000

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

Its an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, were shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Role Overview

We are seeking a Brand Marketing Associate with a minimum of 3+ years of experience in brand marketing within beauty, CPG, or digital marketing. This role is ideal for a results-driven marketer who thrives at the intersection of creativity and strategy. You will play a key role in developing and executing marketing initiatives that drive brand awareness, engagement, and growth across digital and retail channels.

Key Responsibilities

Brand & Campaign Execution

  • Support the development and execution of integrated marketing campaigns across digital, retail, and experiential channels.
  • Manage day-to-day brand marketing initiatives in alignment with the marketing calendar.
  • Collaborate cross-functionally with creative, e-commerce, social, and retention teams to ensure brand consistency and cohesive storytelling.
  • Assist with the creation of marketing briefs and coordinate campaign deliverables from concept through completion.

Content & Asset Management

  • Manage the digital asset library and ensure all teams and partners have access to up-to-date creative and marketing materials.
  • Oversee the refresh and deployment of new creative assets for paid ads, website, and email campaigns.
  • Collaborate with design and social teams to ensure content aligns with brand standards and performance goals.

    • Market Research & Competitive Insights

  • Conduct ongoing market research to identify industry trends, consumer insights, and competitive opportunities.
  • Provide data-backed recommendations for optimizing campaigns and improving performance across key platforms (Shopify, TikTok, Amazon, Walmart, etc.).
  • Monitor and report on campaign KPIs, making actionable recommendations for continuous improvement.

    • Project Coordination

  • Partner with internal teams and external vendors to manage timelines, deliverables, and post-campaign evaluations.
  • Support the planning and execution of trade shows, influencer activations, and brand partnerships.

    • Digital Marketing Support

  • Assist in optimizing digital channels, including website updates, SEO, email, SMS, and affiliate marketing programs.
  • Collaborate with the e-commerce and retention teams to ensure brand alignment and enhance customer experience across touchpoints.

    • Requirements

  • Bachelors Degree in Marketing, Communications, or related field.
  • 3+ years of experience in brand marketing within beauty, consumer packaged goods (CPG), or digital marketing.
  • Strong understanding of digital marketing channels, including paid media, social, SEO, and influencer marketing.
  • Proficiency in Canva or Adobe Creative Suite; basic video or graphic editing skills preferred.
  • Excellent organizational and project management skills with a proven ability to manage multiple priorities.
  • Strong analytical skills and proficiency in Excel or Google Sheets for reporting and KPI tracking.
  • Outstanding verbal and written communication skills with sharp attention to detail.
  • Experience with e-commerce platforms (Shopify preferred) and familiarity with Amazon or TikTok Shop is a plus.
  • A proactive, adaptable, and collaborative mindset with a passion for beauty and brand storytelling.

    • Salary : $65,000 $75,000

    Location : Westchester, NY

    Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

    Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

    We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at emedina@baskandlatherco.com

    [job_alerts.create_a_job]

    Associate Brand Marketing • Yonkers, NY, US

    [internal_linking.related_jobs]
    Marketing E-Commerce Associate

    Marketing E-Commerce Associate

    Prepara • Ridgefield Park, NJ, US
    [job_card.full_time]
    Application process : please send Cover letter(optional) and Resume(Required) to HR@PREPARA.COM to apply for this position. Prepara is dedicated to providing high-quality, innovative kitchenware to e...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Marketing Associate

    Marketing Associate

    NS IT Solutions • New York City, New York, USA
    [job_card.full_time]
    Job Description : Marketing Associate.Monday-Friday 9 AM-6 PM or 10 AM-7 PM EST.We are seeking a highly motivated and detail-oriented. The ideal candidate is passionate about beauty and wellness unde...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Strategy Senior Associate

    Marketing Strategy Senior Associate

    JPMorgan Chase • Jersey City, NJ, US
    [job_card.full_time]
    The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative m...[show_more]
    [last_updated.last_updated_1_hour] • [promoted] • [new]
    USA - Associate Brand Manager

    USA - Associate Brand Manager

    LanceSoft • Englewood Cliffs, NJ, US
    [job_card.full_time]
    Max Bill Rate : • • • For these roles, I am looking for someone who specifically has foodservice background, preferably in marketing. The individual should have a keen understanding of their respective...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Paid Growth Marketing Associate

    Paid Growth Marketing Associate

    Electric Orange • New York, NY, United States
    [job_card.full_time]
    Direct message the job poster from Electric Orange.Partner @ Electric Orange | Head of Growth & Performance Marketing.Brooklyn-based performance marketing agency based in with a mission to scale ex...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Associate

    Marketing Associate

    Marlene Meyerson JCC Manhattan • New York, NY, USA
    [job_card.full_time]
    [filters_job_card.quick_apply]
    The Marlene Meyerson JCC Manhattan is seeking a creative, digitally-savvy.This is an exciting opportunity to help promote the JCC's highly regarded adult and children's programs, our Health + Fitne...[show_more]
    [last_updated.last_updated_30]
    Marketing Associate

    Marketing Associate

    Korin Inc • New York, NY, US
    [job_card.full_time]
    The ideal candidate is a highly organized, tech-savvy self-starter who will collaborate with the marketing team to build and strategize new marketing campaigns. You will be working on different proj...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Associate, Strategic Marketing

    Marketing Associate, Strategic Marketing

    Stryker • Mahwah, New Jersey, USA
    [job_card.full_time]
    As a Marketing Associate for Strykers Trauma Strategic Marketing team you will be responsible for being a program and solutions expert within our this role you will support the Trauma business by ...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Associate Director, Marketing - Acuity Scheduling

    Associate Director, Marketing - Acuity Scheduling

    Squarespace • New York, NY, US
    [job_card.full_time]
    Associate Director, Marketing - Acuity Scheduling.We are looking to add an Associate Director of Marketing to our Acuity Scheduling business. Acuity Scheduling, a Squarespace company, allows users t...[show_more]
    [last_updated.last_updated_30] • [promoted]
    2026 Hybrid Summer Associate Program - Corporate Brand Marketing

    2026 Hybrid Summer Associate Program - Corporate Brand Marketing

    EmblemHealth • New York, NY, United States
    [job_card.full_time]
    EmblemHealth is one of the nation's largest not-for-profit health insurers, serving members across New York's communities with a full range of commercial and government-sponsored health plans for e...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr Associate, Merchant Growth Marketing

    Sr Associate, Merchant Growth Marketing

    Grubhub • New York City, New York, USA
    [job_card.full_time]
    Innovative technology user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team you becom...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    USA - Associate Brand Manager

    USA - Associate Brand Manager

    Staffing • Englewood Cliffs, NJ, US
    [job_card.full_time]
    Associate Operator Marketing Manager Citadels.Max Bill Rate : • • • Associate Operator Marketing Manager Citadels (Chicago, Illinois) UPDATE FROM MANAGER : For these roles, I am looking for someone w...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Associate Director, Brand Partnerships Style

    Associate Director, Brand Partnerships Style

    People Inc • New York City, New York, USA
    [job_card.full_time]
    Associate Director Brand Partnerships - Style.Associate Director Brand Partnerships with focus on the Style this role you will build your category knowledge and expertise to forge new partnerships...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Associate

    Marketing Associate

    Replica Inc. • New York, NY, US
    [job_card.full_time]
    [filters_job_card.quick_apply]
    Marketing Associate New York, NY or Kansas City, KS Replica provides data about the built environment and ways people interact with it. With better data, human-context and an intuitive design,...[show_more]
    [last_updated.last_updated_30]
    Associate Director, Influencer Marketing

    Associate Director, Influencer Marketing

    DEPT • New York, NY, US
    [job_card.full_time]
    Associate Director, Influencer Marketing.We are a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, we ...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Marketing & Partnerships Associate North America

    Marketing & Partnerships Associate North America

    Lomographic Society International • New York, NY, United States
    [job_card.full_time]
    Marketing & Partnerships Associate North America.As our Marketing & Partnerships Associate for North America, you will be assisting and taking on responsibilities in various Marketing related matte...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing & Partnerships Associate North America

    Marketing & Partnerships Associate North America

    Lomography 1994 • New York, NY, United States
    [job_card.full_time]
    Marketing & Partnerships Associate North America.As our Marketing & Partnerships Associate for North America, you will be assisting and taking on responsibilities in various Marketing related matte...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Associate

    Marketing Associate

    Major Food Group - New York • New York, NY, US
    [job_card.part_time]
    Major Food Group is hiring a Marketing Associate to join our growing Marketing team!.Major Food Gorup is a New York based hospitality company founded by Mario Carbone, Rich Torrisi and Jeff Zalazni...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]