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Marketing & Business Development Support Specialist
Marketing & Business Development Support SpecialistPEC • Syracuse, New York, USA
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Marketing & Business Development Support Specialist

Marketing & Business Development Support Specialist

PEC • Syracuse, New York, USA
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  • [job_card.full_time]
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About Us

At PEC (Progressive Expert Consulting) our mission is to revolutionize the way people learn by leveraging the power of technology. We are the leading provider of comprehensive customizable virtual learning solutions that bridge the gap between intelligent infrastructure and human connection. We are a team of experienced engineers and creative strategists working to make virtual learning as personal and interactive as the in-person experience. We are motivated ambitious and ready for you to join forces with us.

The Role

We are seeking an articulate professional and high-energy Marketing & Business Development Support Specialist to bridge the gap between our brand message and our sales results.

This is a versatile position ideal for a professional who understands that modern B2B growth requires a blend of general marketing strategy and direct business development . You will work closely with our Marketing team to create collateral manage campaigns and conduct market research while also serving as a frontline brand ambassador for our Director of Business Development to cultivate new business opportunities.

Note : We are not currently accepting applicants who require sponsorship to work in the U.S.

What Youll Do

1. General Marketing & Brand Support

  • Integrated Marketing Initiatives : Support the execution of holistic marketing campaigns across multiple channelsincluding digital email print and events. Ensure brand consistency across all touchpoints.
  • Content & Collateral Production : Assist in creating and curating compelling content for various mediums. This includes drafting sales one-pagers refining pitch decks writing case studies and creating engaging posts for social media / web.
  • Research & Analysis : Conduct market research to support data-driven strategies. Analyze industry trends gather competitive intelligence and identify potential high-value events or partnerships.
  • Community & Brand Engagement : Monitor brand presence and engage with our community to transform followers into brand advocates. Translate complex business objectives into clear human-centric messaging that resonates with our audience.

2. Business Development & Sales Support

  • Lead Cultivation : Act as a point of human contact for inbound leads generated through marketing efforts. Qualify inquiries professionally before routing them to leadership.
  • Event Representation : Travel to and attend trade shows and industry conferences (approx. 10-20% travel). You will staff the booth network with attendees and professionally represent the PEC brand to cultivate new relationships.
  • Outreach & Appointment Setting : Conduct research-backed initial outreach to prospective partners (such as government organizations healthcare providers or educational institutions) to secure appointments for the Director of Business Development.

    • Required Skills & Experience

  • Experience : 3 years of B2B marketing or business development experience. We are looking for a generalist with a strong portfolio of successful campaigns collateral creation or sales support initiatives.
  • Communication Skills : Exceptional written and verbal communication skills are non-negotiable. You must be able to write clean persuasive emails create professional documents and hold engaging face-to-face conversations with senior stakeholders.
  • Professional Presence : You are well-presented articulate and confident in speaking with senior professionals both in person at events and over video calls.
  • Digital Fluency : While this is a generalist role proficiency with digital marketing principles (SEO Content Strategy LinkedIn Advertising) is required.
  • Tech Savvy : Proficiency with Microsoft Office (PowerPoint / Excel) is required. Familiarity with marketing tools (e.g. CRMs Google Analytics Social Management platforms) is expected.
  • Research Ability : You know how to dig for information online to find the right decision-maker or competitive intelligence.
  • Education : Bachelors degree in Marketing Communications Business or a related field (or equivalent experience).

    • Preferred Qualifications

  • Experience in the EdTech Corporate Training or Professional Services industries.
  • Graphic design skills (Canva Adobe Creative Suite) to support the creation of sales decks and marketing flyers.
  • Familiarity with marketing automation platforms (e.g. HubSpot Marketo) or video editing tools.

    • Flexible work from home options available.

    Compensation : $50000.00 - $55000.00 per year

    Required Experience :

    IC

    Key Skills

    Business Development,Sales Experience,B2B Sales,Presentation Skills,Time Management,Marketing,Cold Calling,Microsoft Powerpoint,Salesforce,Organization Design,Public Speaking,Lead Generation

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Yearly Salary Salary : 50000 - 55000

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