Market Analyst

Job Description

Job Description

Job Summary

The Market Analyst supports commercial sales and product teams by transforming data into actionable insights that drive revenue growth, strengthen dealer and fleet relationships, and guide strategic decision-making across commercial vehicle programs. This role combines market intelligence, sales analytics, pricing strategy, and operational reporting to provide visibility across the commercial vehicle ecosystem.

The analyst represents market opportunities with data-driven insights that inform product development priorities, go-to-market strategies, and sales performance optimization.

Key Responsibilities

Analyze sales pipeline performance, win / loss trends, dealer activity, and fleet acquisition behavior

Build dashboards and reporting tools for forecasting, quota setting, and business reviews

Identify customer buying patterns, performance gaps, and channel opportunities

Monitor industry trends, competitor activity, EV adoption, and market shifts

Conduct TAM, SAM, and SOM analyses across commercial vehicle and upfit segments

Evaluate regional demand drivers across parcel, utilities, telecom, rental, and vocational markets

Perform pricing elasticity analysis, margin modeling, and scenario planning

Recommend pricing strategies, discount structures, and incentive programs

Support go-to-market planning for new product launches and platform expansions

Analyze customer usage profiles, route data, payload needs, and upfit configurations

Profile dealers and fleet accounts to identify growth and whitespace opportunities

Track customer satisfaction, retention, warranty, and aftersales metrics

Develop executive-ready reports, KPI scorecards, heat maps, and opportunity briefs

Present insights and strategic recommendations to leadership teams

Qualifications

Bachelors degree in Business, Data Analytics, Finance, Supply Chain, Marketing, Economics, or related field

3+ years of experience in transportation, automotive, mobility, or fleet-based industries

Advanced Excel or Google Sheets skills including data modeling and trend analysis

Experience with Power BI, Tableau, or similar visualization tools

Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Dynamics

Strong understanding of commercial vehicle markets, EV platforms, or upfitting solutions

Knowledge of pricing strategies, margin modeling, and competitive positioning

Key Attributes

Ability to convert complex data into clear business insights and recommendations

Strategic and tactical thinking across market trends and operational performance

Strong cross-functional collaboration skills

Excellent organization, communication, and presentation abilities

Results-driven mindset focused on enabling sales success