Director, Product Marketing & Enrollment Career Accelerator

Director, Product Marketing & Enrollment Career Accelerator

For 30 years, Per Scholas has been on a mission to drive mobility and opportunity in the ever-advancing technology landscape by unlocking the untapped potential of individuals, uplifting communities, and meeting the needs of employers through rigorous tech training. By teaming up with dynamic employer partners, ranging from Fortune 500 companies to innovative startups, we're forging inclusive tech talent pipelines, fulfilling an ever-increasing need for skilled talent. With national remote training and campuses in 20+ cities and counting, Per Scholas offers no-cost training programs in the most sought-after tech skills, spanning Cloud, Cybersecurity, Data Engineering, IT Support, Software Engineering, and more. To date, 30,000+ individuals have been trained through Per Scholas, propelling their professional trajectories into high-growth tech careers with salaries three times higher than their pre-training earnings.

Per Scholas hires within the following states : AZ, CA, CO, FL, GA, IL, IN, KS, MD, MA, MI, MO, NC, NJ, NY, OH, PA, TX, WA.

Position Title : Director of Product Marketing & Enrollment

Location : Remote

Reports To : Senior Vice President, Career Accelerator and Alumni Relations

Who We're Looking For

Per Scholas seeks a Director of Product Marketing & Enrollment to lead the national growth strategy for our Career Accelerator a rapidly expanding program empowering alumni and working professionals to upskill, reskill, and advance in tech.

This new leadership role combines strategic marketing, enrollment growth, and team leadership to connect thousands of learners with transformative career opportunities. You are an experienced leader who knows how to market education and workforce programs to adult learners, driving awareness that converts into measurable enrollment outcomes.

With a proven record of scaling marketing and enrollment pipelines, you bring empathy for working adults and a data-driven approach to optimize messaging, reach, and conversion. You'll lead a cross-functional and specialized strategy across marketing, recruitment, admissions, and enrollment to deliver results enabling Career Accelerator to enroll 3,500 learners by 2026 and 10,000 annually by 2030, advancing Per Scholas's mission to create equitable pathways to thriving careers in technology.

What You'll Do

Strategy & Leadership

• Design and lead a comprehensive go-to-market and enrollment growth strategy for the Career Accelerator, encompassing brand positioning, marketing, recruitment, admissions, and conversion optimization.
• Oversee and grow the Career Accelerator Recruitment and Admissions team, managing three core functions :
• Recruitment Generate awareness and leads across alumni and working professionals nationwide.
• Admissions Build and oversee equitable, efficient, and data-driven admissions processes that identify motivated learners aligned to Career Accelerator offerings.
• Enrollment Drive conversion from inquiry to enrollment through optimized funnel management, communication, and learner engagement.
• Collaborate closely with the SVP Career Accelerator, Product, and Data teams to align marketing and enrollment strategies with program capacity, learner demand, and market insights.
• Set and achieve key enrollment milestones to meet 2026 and 2030 learner goals while maintaining quality, diversity, and equity in learner representation.

Product Marketing & Brand Growth

Enrollment Operations & Team Management

Cross-Functional Collaboration & Mission Alignment

What You'll Bring To Us

Leadership & Strategy

Marketing & Enrollment Expertise

Professional & Personal Qualities

Compensation

For this role specifically, we are targeting a salary range of $70,000 - $75,000 where the difference in salary is typically determined by several factors, including geography in which the selected candidate resides, and alignment with qualifications and experience.