Producer, Digital

Overview

Digital Producer

leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating / editing original content beyond that which is produced for on-air.

Develops and leads winning strategy for station content

Expert understanding of Facebook, Twitter, and other social media platforms

Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines

Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television

Determines a story\'s emphasis, length, and format, and organizes material accordingly

Research and analyze background information related to news stories in order to be able to provide complete and accurate information

Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions

Pitches on-brand local and trending stories during morning meetings

Checks reference materials such as books, news files or public records to obtain relevant facts

Shoots and edits content for on-air and digital

Produces reports for all platforms

Ensures that all content meets company standards for journalistic integrity and production quality

Builds and calendars digital campaigns to promote local shows and specials.

Writes stories for the web and other digital platforms

Performs other duties as assigned

Finds new ways to use Social Media and our website to engage with viewers

Requirements & Skills

Degree in journalism; daily newspaper or news site experience required; live, working web samples and / or print pages preferred

Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred

CSS, Flash and other relevant technology skills is a plus

Maintain positive work environment through active team participation and cooperation with co-workers in all departments

Responds positively to feedback

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