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Sr Coordinator - Paid Media Production
Sr Coordinator - Paid Media ProductionAmerican Eagle Outfitters • Pittsburgh, PA, US
Sr Coordinator - Paid Media Production

Sr Coordinator - Paid Media Production

American Eagle Outfitters • Pittsburgh, PA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
  • [job_card.part_time]
[job_card.job_description]

Senior Coordinator - Paid Media Production

Key partner to Paid Media (internal + agency), Creative, and Video teams tasked with translating Brand and Performance Media plans into actionable shoot plans and detailed asset needs.

Responsibilities :

  • Manage Paid Media Creative and Custom Content timelines and deliverables with media partners and media agency
  • Own static & video execution process with design and copy teams utilizing Monday.com to track project timelines and development of assets in order to meet deadlines for review, handoff, etc.
  • Develop creative briefs for static & video needs, inclusive of product story direction; and broken out by channel & detailed specs
  • Work with Paid Media Team to develop A / B testing plan of creative media assets
  • Identify outstanding needs that were not captured on shoot; partner with Creative & Social teams to identify alternative sources for content
  • Manage post-production review process by compiling feedback and managing revisions
  • Manage weekly hot lists for deliverables
  • Manage creative asset hand-off and trafficking to Media Agency via Click Up
  • Q / A final media placements in Click Up built by Media Agency
  • Bridge the gap between overarching marketing priorities and Paid Media priorities
  • Partner with Production, Business Strategies, and Creative teams to outline product / styling requests for Paid Media-specific shot list
  • Subject matter expert of the seasonal products, priorities and concepts to identify how they fit into the media plan
  • Own + lead video creative workflow meetings with cross-functional partners
  • Work with Associate Manager - Brand & Performance Marketing to select and traffic AE organic, Influencer / Creator posts to boost with Paid Media funds
  • Maintain a strong relationship with AE Organic Social and Influencer / Creator teams to stay up to date on posting calendars and strategy
  • Develop and maintain close relationships with cross-functional teams :
  • Media Creative
  • Brand Management
  • Organic Social
  • Product Strategy
  • External Media Agency
  • Influencer / Creator

Qualifications :

  • Bachelor's Degree with 2-3 years experience. Agency experience is preferred.
  • Knowledge of Paid Media and Marketing best practices
  • Ability to simultaneously manage multiple projects of varying complexity
  • Ability to independently work with business partners to prioritize day to day tasks
  • Ability to take ownership of a project's outcome
  • Excellent communication and follow-up skills
  • Ability to build relationships with cross functional teams
  • Effective in a variety of formal presentation settings such as one-on-one, small and large groups, and with peers and bosses
  • Self-motivated with critical attention to detail, deadlines and reporting

    • Pay / Benefits Information :

  • Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
  • Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
  • Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
  • AEO may also provide discretionary bonuses and other incentives at its discretion.
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