Digital Marketing Campaign Manager (remote possible)

Marketing Campaign Manager

Join a team that puts its People First! Since 1889, First American (NYSE : FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

Drive measurable growth for FAEC by planning and executing integrated, performance-oriented marketing campaigns that educate the market on 1031 exchanges and convert demand into qualified opportunities for our nationwide team. You will own campaign strategy, audience segmentation, channel mix, budget, execution, and reportingpartnering closely with subject matter experts, sales / exchange counselors, and compliance to scale a high trust, education first demand engine.

Strategy & Planning

• Build a quarterly campaign roadmap aligned to business goals (education, lead generation, pipeline influence) and key market moments (industry events, seasonality).
• Define audience segments (e.g., real estate investors, brokers / agents, developers, attorneys / CPAs, wealth advisors) and value propositions by persona and lifecycle stage.
• Set objectives and channel mix across paid, owned, and earned media with clear targets for MQLs, CPL, ROAS, and pipeline contribution.

Campaign Execution

Analytics, Testing & Optimization

Marketing Operations & Data

Compliance, Privacy & Brand Stewardship

Collaboration & Vendor Management

What You'll Bring

Must-Haves

Nice-to-Haves

Education & Certifications

Success Looks Like (Core KPIs)

Tools You May Use

Google Ads, Microsoft Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, Salesforce, Marketo / HubSpot / Eloqua / Pardot, webinar platforms (Zoom Webinars / ON24), CMS (e.g., WordPress or enterprise CMS), Looker / Tableau / Power BI.

The pay range for this role is $62,700.00 -$83,575.00 This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and / or responsibilities from time to time, as needed.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment : handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO / paid sick leave