Marketing Communications Specialist

Marketing Communication Specialist

Position type: Full time; Exempt

Location: Remote within Tri-state area - CT, NY, NJ

Made4net is a leading provider of supply chain execution software solutions. Our innovative technology helps businesses optimize their supply chain operations, increase efficiency, and improve overall productivity. With a global presence and a commitment to excellence, Made4net is at the forefront of the industry, serving a diverse range of clients across various sectors.

Purpose of the Job:

The Marketing Communications Specialist is responsible for driving customer engagement, managing social media presence, organizing webinars, facilitating partner marketing efforts, and overseeing video content creation. This role requires a strategic thinker with excellent communication skills and a passion for delivering compelling marketing materials.

Description of responsibilities:

Social Media Management:

• Develop and execute organic content across various social media platforms, including LinkedIn, YouTube and Twitter/X

Public Relations & Industry Engagement:

• Build and maintain relationships with supply chain industry editors and media outlets to secure coverage and thought leadership opportunities.

• Coordinate press releases, contributed articles, and media interviews in alignment with company messaging and brand strategy.

Advertising Campaign Management:

• Coordinate End-to-End Asset Delivery: Manage timelines and workflows for creating, reviewing, and delivering advertising assets—including banner ads, print ads, and email content—to trade publications and digital platforms, ensuring accuracy and brand consistency.

• Collaborate Across Teams and Vendors: Work closely with internal stakeholders, creative teams, and external partners to gather specifications, approve creative, and meet publication deadlines for both print and digital campaigns.

• Ensure Compliance and Performance Tracking: Verify that all assets meet technical requirements and brand guidelines, and maintain organized records of deliverables while monitoring campaign performance for continuous improvement.

Provide Departmental Support:

• Assist with ad hoc projects and initiatives across the marketing department and organization, stepping in where needed to help achieve shared goals.

Required Qualifications:

• Bachelor’s degree in marketing, Communications, or related field.

• 5+ years of experience in marketing roles, preferably in B2B software or technology industries.

• Proven track record of developing and executing successful marketing campaigns and initiatives.

• Strong writing skills with the ability to create engaging content for various channels.

• Experience managing social media platforms and optimizing organic content.

• Excellent communication and interpersonal skills, with the ability to build relationships internally and externally.

• Self-motivated, creative thinker with a passion for driving results and exceeding goals.

Preferred Technical Capabilities and Experience:

• This role calls for a strong foundation in marketing technology, creative production, and project coordination to support timely, high quality campaign execution across channels.

• Experience using project management and collaboration tools within the Microsoft ecosystem, including Planner and Lists, to manage timelines and deliverables

• Working knowledge of analytics and reporting tools such as Google Analytics

• Experience using creative tools such as Adobe Creative Cloud, including InDesign and Photoshop, or Canva to create and format marketing and sales materials

• Familiarity with CRM and marketing automation platforms such as Salesforce and HubSpot

Core Competencies:

Performance Focused – Understand goals and create processes and KPIs to achieve them.

Cultivates Innovation - Creating new and better ways for the organization to be successful.

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives

Company Benefits:

• Health insurance (medical, dental, vision) with a robust wellness program to support your physical and mental well-being

• Generous paid time off policy

• Company-matched 401(k) retirement plan to help you secure your future

• Tuition reimbursement program to support your continued education and career advancement

• Employee assistance program providing confidential counseling and support services for personal challenges

• Discretionary employee bonus program

• Employee Discounts and perks through our PEO

Pay range: Starting from $80,000.00, per year salary

This position offers a competitive salary package that is commensurate with your years of experience in the field and the specific skills you bring to the role.

Made4net is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.