Area Sales Representative

Area Sales Representative

Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of automotive, heavy-duty, and specialty vehicle products. Today, we have more than 3,500 employees across 29 different locations, with a family of brands that also includes SuperATV and Dayton Parts. Publicly traded under the stock ticker DORM, reaching a revenue of $2 billion in 2024.

Everyone who works at Dorman is called a Contributor. We need everyone, regardless of role and experience, to contribute to our success. That means everyone has a unique ability to make an impact on the business. We encourage all our Contributors to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

The Area Sales Representative (ASR) support sales by being the boots on the ground contributor that is the primary contact for all jobbers & technicians, and secondary contact to warehouse distributors and retailers within their area of responsibility. In order to best serve our customers in the assigned territory this contributor should be centrally located within an area that typically spans multiple cities or states. This is a road warrior position that may require travel outside of the assigned area based on business needs. The ideal candidate will be based in Michigan.

Primary Duties

• Drive sales, profitability and awareness of Dorman Products through distribution, in support of the area business plan achievement.
• Drive brand & product awareness across all levels of distribution in order to increase sales.
• Support of trade show representation, customer sales / counter person training, jobber / technician visits, changeover assistance and more.
• Work with customers to optimize store inventories (Top 250 / 500 GAP Analysis), communicate promotions, resolve complaints (e.g. Labor Claims) and communicate new product opportunities.
• Expand marketing material distribution and new product announcement enrollment to assist our customers.
• Other duties as assigned.

Qualifications

Education / Experience

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO / AA Employer M / F / D / V.