Digital Marketing Strategist

Automated Notifications / Lifecycle Messaging

• Refresh, rebrand, and streamline automated communication templates across lifecycle programs.
• Understand CRM systems, operational messaging workflows, and how sourcesystem payloads translate into outbound communications.
• Partner closely with product and engineering teams to inform and align on messaging logic, data inputs, and lifecycle triggers.
• Apply lifecycle marketing knowledge to enhance messaging relevance, personalization, and timing.

TriggerBased Messaging Program

• Review logic, QA, and performance of existing trigger journeys.
• Navigate journeyorchestration platforms (e.g., Adobe Journey Optimization or similar) to validate setup, ensure proper testing, and identify optimization opportunities.
• Support strategy for refining trigger criteria, segmentation, and personalization tactics.
• Partner with technical teams without owning handson build work.

Guest Account / Product Marketing Strategy

• Develop and execute strategies that communicate the value of customer accounts and profiles.
• Lead messaging frameworks that explain the benefits of account creation, preference management, and datapowered personalization.
• Bring deep understanding of SMS / text messaging strategy, including lifecycle flows, compliance considerations, and valuedriven use cases.
• Simplify and clarify how customers can use accounts to improve their experience (e.g., checkin processes, digital identity, ease of access, personalization).
• Craft customerfacing value propositions that reinforce privacy, data protection, and trust.
• Support crossfunctional alignment with stakeholders across product, brand, marketing, and executive teams.

General Marketing Responsibilities

• Design and oversee digital marketing programs for new ventures, including concept development, data readiness, ICP definition, tactical deployment, reporting, and optimization
• Grow venturespecific databases that feed acquisition and nurture programs.
• Own dynamic content strategies tailored to lifecycle stages (awareness activation conversion retention winback).
• Implement multichannel campaigns across email, paid media, SMS, push, inapp, direct mail, and partnerships.
• Ensure 1 : 1 experiences with segmentation, modeling, lead scoring, nurture streams, and personalized content.
• Collaborate with creative teams to deliver assets aligned to audience needs and lifecycle stages.
• Drive endtoend creative management : briefs, stakeholder reviews, versioning, and approvals.
• Partner with deployment teams to ensure deliverability, QA, render testing, inbox placement, tracking, and accuracy.
• Translate analytics into actionable recommendations to improve MQL volume, conversion rates, CAC, and ROI.
• Maintain strong project management processes, prioritization, and crossfunctional communication.
• Use data insights to strengthen acquisition strategies, nurture sequencing, and journey design.
• Stay ahead of competitive trends and maintain a structured experimentation roadmap.
• Required Experience*
• 5+ years of marketing experience; experience in consumer experiences, hospitality, or travel preferred.
• CRM strategy development across email, mobile, SMS, and social.
• Job Type & Location*

This is a Contract position based out of Orlando, FL.

• Pay and Benefits*The pay range for this position is $40.00 - $40.00 / hr.

Eligibility requirements apply to some benefits and may depend on your job

classification and length of employment. Benefits are subject to change and may be

subject to specific elections, plan, or program terms. If eligible, the benefits

available for this temporary role may include the following :

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off / Leave (PTO, Vacation or Sick Leave)
• Workplace Type*This is a hybrid position in Orlando,FL.
• Application Deadline*This position is anticipated to close on Apr 6, 2026.

About TEKsystems :

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.