Senior Group Manager, Brand Media

Senior Group Manager, Digital Marketing

Work Location : Mount Laurel, New Jersey, United States Of America Hours : 40 Pay Details : $115,440 - $186,160 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line Of Business : Marketing

Job Description

The Senior Group Manager, Digital Marketing leads a team of marketing professionals in the development, delivery, and evaluation of large and / or highly complex and diverse digital, social or content marketing service offerings. As a strategic partner to the leadership team and key subject matter expert, the Senior Group Manager, Digital Marketing helps drive the strategic agenda of the overall team, function, and / or assigned portfolio(s) and financials as well as identifies operational efficiencies and opportunities with other business management / enterprise areas. This role reports into AVP Of US Brand, Creative & Media who oversees all US Brand Media plans, creative and our in-house agency. This role is responsible for all brand media buying, planning and measurement as well as organic social media. In overseeing brand media, this role is responsible for the strategy and execution of all awareness media campaigns, spanning enterprise brand initiatives, local / regional campaigns, and product awareness plans. The team has an expertise across traditional and digital media and works with our media agency of record very closely to build strategies and create plans based on marketing and business objectives. The team also has an expertise in digital media buying, specifically in the Meta and Search space, which the organization has in-housed. The team is also responsible for the reporting and analytics of our media plans and deepening our measurement capabilities. In overseeing organic social, the role oversees our TD social handles in the US. The team is responsible for the posting strategy on all platforms, creation of assets and / or the shared development of assets with other teams, social listening and insights, and ownership of our employee advocacy programs. The team works closely with our Canadian counterparts to develop strategies for North American social posts and listening objectives. The team works across all areas of the bank, including marketing, PR, and business lines, to develop strategy and creative assets to post on our channels. The team also has a passion for reporting and analytics, working to further our reporting capabilities to help demonstrate the importance of organic social media and its impact on the brand and organization at large.

Depth & Scope

Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any / all disciplinary actions, as required Oversees and leads a large and / or highly complex and diverse reporting function for an area of significant risk, complexity or scope while growing talent, developing skills and capabilities to achieve career goals, support project / initiative success and achieve business results Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external / internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management / enterprise areas Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and / or deliverables / frameworks / short to long term goals, etc.) Sets operational team direction and collaborates with others to execute on common goals Focuses on longer-range planning for functional area (e.g. 12 months or greater)

Education & Experience

Undergraduate degree and / or relevant professional certifications, designations, or equivalent required 10+ years relevant experience Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product / customer markets Knowledge of current and emerging competitor and market trends Knowledge of risk management environment, standards and regulations Ability to contribute to strategic direction of the function and provide advice to senior leadership Ability to forecast initiatives and demand in order to develop annual strategic plan Skill in managing budgets, P&L and resource allocation Advanced ability to lead, plan, implement and evaluate program / project activities to ensure completion of product initiatives Skill in talent development and performance management Ability to exercise sound judgement in making decisions Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills Ability to work collaboratively and build relationships across teams and functions Skill in using computer applications including MS Office Ability to analyze, organize and prioritize work while meeting multiple deadlines Ability to work successfully as a member of a team and independently Ability handle confidential information with discretion

Preferred Skills

In lieu of an undergraduate degree and / or relevant professional certifications, designations or equivalent and 10+ years of relevant experience, TD will consider those with a Bachelor's Degree and 7+ years of relevant experience. Background in brand media with expertise in traditional and digital buying, along with experience designing and executing upper-funnel media campaigns Experience with organic social media inclusive of strategy, creative development, and new channel launches Ability to think strategically and manage multiple campaign strategies at once that span large enterprise brand plans to small local / regional plans Agency Management experience, including the day-to-day management of campaigns and budgets across multiple teams, scope negotiations, and MSA writing Ability to work with our media agency partners while also leading conversations with direct media vendors to align on strategy and objectives Ability to pivot strategy quickly given changes to objectives, strategy, or budgets is key Ability to think and act cross-functionally, even in times with little information, is key for success in this role A key eye for budgets and budget management as this role touches one of the largest roadmaps in the bank Background in social listening a plus, especially in moments of crisis Previous experience with social media employee advocacy programs a plus Background in building an analytics framework for measuring upper funnel media Experience in building out intakes and needed deliverables for media mix modeling requests; ability to influence analytics partners to get information needed Ability to translate analytical findings into insights for leadership a key strength of the role Experience in DMA-specific media plans and building out specific strategies that maximize the marketing objectives across multiple areas Ability to analyze competitive data and form strategies to combat different competitors in different markets in an intensely competitive landscape

Customer Accountabilities

Defines and builds best-in-class digital marketing capabilities, including the enablement of end-customer personalization and / or line of business optimization Manages internal partner / business relationship strategy to enable collaboration with and leverage capabilities of other enterprise functions, driving alignment among relevant stakeholders Manages / leads external partner / vendor relationships to achieve strategic objectives and / or project fulfilment, including interaction model, budgetary considerations, and relevant risk / compliance requirements Synthesizes and communicates broad view of market and / or industry changes that affect the digital marketing space Manages and delivers digital marketing innovation opportunities via active monitoring of industry trends and / or evolving regulatory environment May also be responsible for building, owning, executing, and improving best-in-class automation technologies in fulfilment of digital marketing and / or business line objectives Acts as a subject matter expert, internal and external, in all digital marketing channels, providing input / thought leadership on brand, business / customer strategy, planning functions, analytics, and / or consumer research

Shareholder Accountabilities

Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD's operating model to maximize efficiency, effectiveness and scale Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly Executes on the annual business plan to deliver results aligned with business strategies Manages overall budget, revenue and expenditures, meets business objectives while increasing efficiency and effectiveness Proactively identifies key business opportunities, researches and recommends enhancements / modifications, develops strategies to achieve recommendations and works closely with team to execute and implement Monitors and communicates the effectiveness of strategies, programs, and practices related to own area of expertise Protects the interests of the organization identifies and manages risks, and escalates non-standard, high risk transactions / activities as necessary Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct

Employee / Team Accountabilities

Contributes to the development of business segment and / or enterprise functional strategic priorities within their operational area or field of specialty Develops annual and / or long-term plans for own area and influences plans well beyond area managed Responsible for management of the overall team providing both leadership and guidance Sets targets and objectives for the team, and delivers results Grows team expertise to align with business / enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered Leads a high performing