Vice President, Digital and Social Media Strategy

Vice President, Digital and Social Media Strategy

Overview

The Vice President of Digital and Social Media Strategy will lead the Chamber’s digital transformation across platforms, driving innovative strategies that amplify the organization’s voice, engage key audiences, and support advocacy and policy goals. The ideal candidate is responsible for developing and executing integrated digital campaigns, overseeing social media strategy, and ensuring alignment with the Chamber’s broader communications and public affairs objectives. The candidate will also assist in the strategic development and deployment of marketing strategies to drive member value and growth.

About Us

If you are passionate about the ability of American business to improve lives, solve problems, and strengthen society, the U.S. Chamber of Commerce is the place for you. As the world’s largest business organization, we believe in building a future that gives everyone the opportunity to pursue a better tomorrow. We make it our job today–and every day–to build the strongest relationships possible among the American people, business leaders, and elected officials in Washington, D.C., state capitals, and countries around the globe. For them and the businesses we represent, the U.S. Chamber is a trusted advocate and partner.

Responsibilities

• Develop and implement a comprehensive digital and social media strategy that supports the Chamber’s mission, advocacy priorities, and brand.
• Serve as a senior adviser on digital engagement to executive leadership and policy teams.
• Lead cross-functional collaboration to ensure that digital efforts are integrated across departments and aligned with organizational goals.
• Oversee the creation and execution of high-impact digital campaigns across paid, earned, and owned media.
• Guide content development for web, email, video, and social platforms to drive engagement and influence.
• Ensure messaging consistency and brand integrity across all digital touchpoints.
• Lead the Chamber’s social media presence across platforms, including , X (formerly Twitter), Facebook, Instagram, and emerging channels.
• Develop platform-specific strategies to grow audiences, increase engagement, and support real-time advocacy.
• Monitor trends and analytics to optimize performance and inform future strategy.
• Establish KPIs and reporting frameworks to measure campaign effectiveness and audience engagement.
• Use data-driven insights to refine strategies and demonstrate impact to internal stakeholders.
• Manage a team of digital strategists, content creators, and social media professionals.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Partner with HR and senior leadership to recruit, retain, and develop top digital talent.
• Maintain a strong understanding of the policy and political landscape and thrive in a fast-paced, mission-driven environment.
• Commitment to the Chamber’s values and purpose.

Qualifications

Compensation and Benefits

The salary range for this position is $173,774.00 to $225,000.00, with the possibility of additional compensation through a discretionary bonus. The actual salary paid for this position will vary based on market data, an applicant’s qualifications, relevant degrees, certifications, and other factors. Our full-time employees are eligible for benefits, including health care, vision, dental, retirement, and paid leave.

We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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