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Brand Measurement Consultant
Brand Measurement ConsultantRight Side Up • Allentown, PA, US
Brand Measurement Consultant

Brand Measurement Consultant

Right Side Up • Allentown, PA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
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Brand Measurement Consultant

Austin, TX General / Remote

Right Side Up is a collective of premium marketing talentwith all of the marketing chops and none of the agency fluff. We're trusted by the most buzzed-about early stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better : GROWTH. Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm, among many others.

About the Role

We're hiring a Brand Measurement Consultant to support one of our clients in redefining how they measure the impact of brand marketing. This is a strategic advisory role for a senior expert in brand health tracking, attribution, and marketing analytics.

What You'll Do

  • Audit and enhance the client's brand measurement framework
  • Define best-in-class brand marketing effectiveness principles (metrics, methodology, timing)
  • Build attribution models that clarify brand impact by campaign
  • Advise on brand KPI integration into MMM (e.g., Recast) and validate links to business outcomes
  • Offer insights from cross-industry best practices
  • Partner with Research, Brand, Data Science, and Marketing teams to align on KPIs and measurement strategies

Key Questions You'll Help Answer

  • Are we making meaningful progress with our brand beyond media distribution?
  • What signals can we trust when KPIs fluctuate?
  • How can brand metrics guide initiatives across audiences and segments?
  • What does effective brand measurement look like at top-performing companies?

    • What We're Looking For

  • 1015+ years of experience in brand measurement, marketing analytics, or research consulting
  • Deep knowledge of brand health tracking, survey design, and attribution frameworks
  • Experience integrating brand KPIs into MMM / econometric models
  • Strong communication skills and experience presenting to senior stakeholders
  • Ability to navigate complex measurement challenges and bring clarity to ambiguity

    • Nice to Have

  • Experience in fintech, tech, or media
  • Proficiency with tools like Recast, Nielsen, or MMM platforms
  • Skills in Python, R, or data visualization tools
  • Collaboration with social, brand, or sponsorship marketing teams
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