Digital Marketing Strategist

Salary: $75,000-$90,000

Hanson is seeking a data-driven strategist to join our team as a Digital Marketing Strategist. This role bridges the gap between marketing strategy, analytics and technology to help ensure our clients websites and digital tools perform at their highest potential. Youll work closely with cross-functional teams to optimize digital experiences, drive measurable growth and ensure our clients marketing ecosystems are fully aligned with business goals.

The ideal candidate has deep expertise in marketing, as well as assessing performance through analytics tools like Google Analytics and strong working knowledge of SEO, CRM/marketing automation systems (such as HubSpot or Salesforce), data-visualization/BI tools (like Power BI or Looker Studio), and an understanding of MarTech infrastructure (tag management, A/B testing platforms, CMS integrations) to help turn insight into action across our clients digital ecosystems.

Responsibilities and Expectations

• Marketing and Content Strategy & Planning
  • Collaborate with account and project management teams, and directly with clients to uncover marketing objectives and success measures overall and at the project level
  • Develop, direct, and execute performance-driven marketing and content strategies across digital channels
  • Collaborate with creative and development teams to align messaging and execution with strategic goals
  • Collaborate with media partner to translate client and audience strategies, into media strategies
• Analytics & Performance Optimization
  • Analyze campaign and website performance using tools like Google Analytics, Looker Studio, Power BI and others
  • Translate data into actionable insights and recommendations to improve conversion rates, engagement and ROI
  • Collaborate with teams to direct the creation of dashboards and reporting frameworks for internal and client-facing use
• MarTech & Data Integration
  • Lead marketing strategies, guide recommendations and collaborate with teams to optimize marketing technology stacks (CRM, CDP, CMS, automation platforms)
  • Partner with teams to ensure seamless data flow between platforms to support personalization, segmentation and attribution
  • Evaluate and recommend new tools and technologies to enhance performance
• Website & Conversion Strategy
  • Lead recommendations and partner with UX, design, and development teams to analyze, define and improve site architecture, speed, and user experience
  • Lead efforts to assess current website and SEO/GEO performance in order to guide improvements and ongoing optimization strategies and tactics
  • Lead A/B testing and CRO initiatives to maximize site effectiveness
• Client & Stakeholder Engagement
  • Present strategic recommendations and performance reports to clients and internal stakeholders
  • Serve as a trusted advisor on marketing technology and analytics best practices

Core Functional Skills

• Strong marketing and digital acumen and demonstrated experience in website optimization
• Advanced proficiency with digital analytics platforms, including Google Analytics 4; including analysis beyond standard reports through custom explorations, user pathing, funnel analysis, and segmentation. Able to translate behavioral and audience context into actionable insights on user intent
• Strong understanding and capability in planning and directing the creation of dashboards and data visualizations in tools such as LookerStudio, PowerBI, Tableau, or similar in partnership with Hanson teams responsible for creation and implementation
• Understanding of media strategy and placement in order to collaborate on media strategies with partners.
• Hands-on experience with CRM, CDP and marketing automation systems, including HubSpot, Salesforce or comparable platforms
• Working knowledge of tag management systems, especially Google Tag Manager (event tracking, custom tags)
• Solid understanding of website performance metrics, SEO and GEO/AEO, user behavior patterns, and attribution modeling
• Familiarity with marketing data pipelines and integrations across CMS, CRM, analytics, and advertising platforms
• Ability to analyze multi-channel marketing performance, including paid media, email, organic, and on-site behavior
• Experience collaborating closely with UX, design and development teams to shape digital experiences and requirements
• Comfort working with spreadsheets, data exports and large datasets (Excel, Sheets)
• Strong understanding of modern marketing technology stacks, including CMS platforms (WordPress, Webflow, enterprise-level traditional and headless CMS options)
• Experience presenting insights and recommendations to stakeholders in a clear, compelling and data-backed manner
• Knowledge of privacy, consent and data governance considerations, especially related to analytics and tracking

IDEAL EXPERIENCE & QUALIFICATIONS

• 5+ years of experience in digital marketing, analytics or marketing strategy (agency experience preferred)
• Proficiency with analytics tools is a must
• Experience with CRM or marketing automation platforms is a must
• Demonstrated ability to turn data into insights and actionable recommendations for internal partners and for clients
• Demonstrated eagerness to evaluate and adopt emerging tools and technologies (including AI-driven solutions) to improve digital performance and client outcomes
• Comfort with ambiguity and confidence navigating evolving client needs and project priorities

INTANGIBLES/CULTURAL FIT

• Qualities we look for include empathy, flexibility, direct communication, initiative and accountability. Check the ego at the door.
• In our experience, there isnt a single style that works. Well need you to be a diplomat, strategist, psychologist, salesperson, coach, and mentor to our clients and our internal team.
• We value intellectual curiosity and promote it wherever possible. Tell us how you like to learn and grow yourself as it relates to the world of marketing, technology and creative.

WHAT WE OFFER (for full-time employment)

• Hybrid work environment (primarily remote with in-office collaboration on Tuesdays; candidates must live within ~50 miles of Toledo, OH and be able to attend occasional team/client meetings)
• Competitive salary
• Medical, dental and vision coverage
• Life insurance
• Short-term and long-term disability insurance
• Paid holidays, including paid time off between Christmas Eve and New Years Day
• Paid birthday day off
• 401(k) with employer match
• Flexible Spending Account (FSA) and Health Reimbursement Arrangement (HRA)

We are currently working in a hybrid work-from-home and in-office model, so youll be collaborating with Hanson teams in person and/or via Microsoft Teams, Slack and email. #ZR