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Marketing Manager (Logistics Industry)
Marketing Manager (Logistics Industry)ShipCalm • Pico Rivera, CA, United States
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Marketing Manager (Logistics Industry)

Marketing Manager (Logistics Industry)

ShipCalm • Pico Rivera, CA, United States
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Job Description | Marketing Manager

Summary

As a Marketing Manager at ShipCalm, you will play a pivotal role in driving our marketing initiatives and strategies to attract and convert potential clients.

ShipCalm is a leading third-party operations company committed to delivering seamless and innovative logistics solutions to businesses worldwide. Learn more about us at our website : www.shipcalm.com .

Role Accountability & Functions

  • Manage relationships with third-party agencies.
  • Optimize lead generation.
  • Ensure brand consistency.
  • Key Performance Indicators (KPIs)

Cost Per MQL (Marketing Qualified Lead)

  • Cost Per SQL (Sales Qualified Lead)
  • MQL to SQL Conversion Rate
  • Customer Acquisition Cost

    • Essential Duties & Responsibilities

  • Oversee relationships with third-party agencies and service providers, including paid media, SEO, PR, web development, and radio.
  • Enhance the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) by improving the quality of MQLs.
  • Collaborate with the growth team to refine ShipCalm's Ideal Customer Profile (ICP) and design marketing campaigns targeting the ICP.
  • Manage the marketing budget to support all initiatives while optimizing the cost per lead.
  • Act as a project manager for various marketing activities, including social media (paid & organic), SEM (paid & organic), email marketing, offline and virtual events, content creation, website management, and more.
  • Research and understand ShipCalm's customer markets and segments.
  • Coordinate tracking, attribution, analytics, and data integrations to support a robust sales and marketing engine
  • Maximize the number of Sales Qualified Leads attributable to marketing activities.
  • Maintain data integrity in all marketing databases.
  • Ensure adherence to brand guidelines for all marketing efforts, including partner initiatives and product-related efforts.
  • Develop collateral to support sales, onboarding, human resources, and leadership teams.
  • Test new marketing initiatives by defining minimum viable test budgets, durations, and success criteria.
  • Maintain ongoing performance metrics for all marketing activities.
  • Report to work in a regular and timely manner.

    • Knowledge, Skills, and Abilities

  • Experience level : A minimum of four (4) years of experience in a Marketing Manager position or similar, with experience in the Logistics or Supply Chain industry highly preferred.
  • Education level : A bachelor's degree in Marketing, or equivalent experience, required.
  • Demonstrated success in B2B marketing, preferably with service-based ongoing retainer businesses.
  • Proficiency in HubSpot or related CRM tools.
  • Experience overseeing web development, landing page development, email marketing, social media, video production, and various marketing channels, both technical and non-technical.
  • Strong design sensibility and ability to collaborate with designers, using tools like Photoshop, Illustrator, and Figma.
  • Experience setting up marketing automations and data infrastructure for ongoing marketing operations.
  • Knowledge of account-based marketing strategies.
  • Familiarity with Meta Ads and Google Ads.
  • Ability to prioritize a variety of tasks in a manner that enables timely completion.

    • Physical, Mental, and Environmental Demands

  • Working in a seated or standing position up to and exceeding eight (8) hours per day.
  • Using a calculator, mouse, and keyboard and viewing computer screens.
  • Using a telephone or virtual telephone via PC.

    • Schedule and Location

  • Schedule : This is a full-time position scheduled to work Monday-Friday, 8am-4pm in either Pacific or Eastern time, subject to change by business demands.
  • Location : This is a remote-based position, but occasional travel may be required. Work must be performed in either California or Indiana.

    • Compensation

  • Salary : $75,000 / annual to $100,00 annual, depending on experience.
  • Medical, Dental, Vision, 401(k), Life, Accident, EAP, PTO, Holidays, Sick Time

    • ShipCalm participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. See more details .

    Salary Description

    $75,000 to $100,000 per year, DOE

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    Manager Logistic • Pico Rivera, CA, United States

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