Social Media Coordinator

The Social Media Coordinator will support the execution of MaryRuth's social media strategy across all platforms, reporting directly to the Director of Social & Content. This LA-based role will be the day-to-day driver of content planning, posting, community engagement, and creative execution, helping to bring MaryRuth's brand story to life across all social channels. A key part of this role includes in-person filming and content creation with MaryRuth herself, as well as working in-person supporting capturing social-first content at our LA office, on set, or during brand activations. The ideal candidate is a creative, organized, and social-savvy storyteller who thrives both behind and in front of the camera, understands trends across TikTok and Instagram, and can move fast while maintaining brand consistency.

This is a full-time (40 hr / wk), salaried, non-exempt, remote position, but candidates must be in the Los Angeles, California area and able to commute to Los Angeles for in-person filming and content creation as needed.

The compensation range for this role is $60,000 to $75,000 USD / year.

Responsibilities

• Social Media Coordination

Support the Director of Social & Content in executing MaryRuth's organic social strategy across TikTok, Instagram, Facebook, YouTube Shorts, and other emerging platforms through regular posting, scheduling, tagging, and coordination of social content.

• Maintain the content calendar and ensure deliverables are organized, labeled, and scheduled on time.
• Monitor comments and engagement across platforms, flagging key insights or responses for the Director or marketing team; track real-time trends and make proactive recommendations on how MaryRuth's can participate authentically.
• Assist with reporting on engagement metrics and performance indicators.
• Content Creation & Filming

Capture and edit short-form video and photo content for MaryRuth's social platforms, both organic and for potential cross-use in paid, ensuring brand consistency across all content.

• Film and produce content with MaryRuth directly (in her home, on location, or in-office).
• Manage shoot prep and logistics, including scripts, props, set-up, and on-site coordination.
• Edit clips, apply captions, and ensure that all content aligns with platform best practices and any relevant compliance regulations.
• Help brainstorm and test new content formats, trends, and series that drive engagement and brand connection.
• Cross-Functional Collaboration

Work closely with the Brand, Growth, and Influencer teams to coordinate creative assets and campaign launches.

• Partner with the Live Streaming Specialist for social content around TikTok Shops and live activations.
• Miscellaneous

Other tasks as assigned.

• Travel / commuting (~20%) will be required on as an-needed basis, with notice provided to the employee.

Qualifications

• 2-4 years of experience in social media coordination, content creation, or digital marketing; strong experience in TikTok, Facebook, Instagram, YouTube, and other platforms required.
• Must be based in the Los Angeles area and available for regular in-person filming sessions with MaryRuth and the team.
• Proven experience creating short-form content (TikTok, Reels, YouTube Shorts) that drives engagement; comfort filming, directing, and occasionally appearing on camera.
• Strong understanding of social media trends, audio, memes, and emerging content formats.
• Proficient in, at minimum, basic reporting and analytics- Excel, dashboards, etc.
• Comfortable using editing tools such as CapCut, Adobe Premiere, or similar.
• Excellent organization, communication, and collaboration skills with strong attention to detail; project management experience strongly preferred, especially with the usage of tools such as Asana, Monday, or Trello.
• Passionate about health, wellness, and storytelling that connects people to purpose-driven brands.

Physical Requirements

• Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body.
• This role involves sitting most of the time but may also involve moving for brief periods of time.

Benefits Summary

• Competitive compensation, commensurate with experience.
• Paid time off.
• Paid sick time.
• Paid holidays.
• Medical, dental, & vision insurance.
• Paid parental leave.
• 401(k).
• Eligibility for discretionary bonus.

The Culture at MaryRuth's

We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are a health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone.

We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth's celebrates inclusion and is committed to equal opportunity employment.

MaryRuth's is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, hair texture and hairstyles, pregnancy, childbirth, (or related medical conditions, including, but not limited to lactation), physical disability, mental and / or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV / AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.