Marketing Director

Description:

The Marketing Director is a strategic, visionary leader responsible for overseeing SW+’s overall marketing function, brand positioning, and market presence. This role ensures that marketing initiatives effectively support the firm’s mission, growth plans, and business development strategies across all offices and markets. The Marketing Director will lead and mentor a high-performing marketing team, develop comprehensive marketing plans, oversee the team that manages proposals and presentation processes, and ensure SW+ maintains a strong, consistent, and compelling brand identity in the industry.

About Us

Since the company’s beginning in 1985, we’ve blended the disciplines of civil engineering and landscape architecture from concept to completion to create places of legacy and inspiration for our clients, community, and family. There is a big difference in how engineers and landscape architects visualize a project. At SW+, we approach every plan from both points of view, working together to create a successfully integrated venture. In our world, that’s a good thing.

With the goal of being the best design firm in the region, the SW+ leadership team continues to attract the brightest talent, each with a unique expertise in one of the many facets of land design. SW+ has a diverse portfolio at a variety of scales in both the public and private sectors, including mixed-use commercial developments, urban and suburban multifamily, healthcare, office, high-end resort, and parks and recreation projects.

With over 200 employees and offices in Mount Pleasant, Greenville, Summerville, Spartanburg, and Columbia, SC, as well as Charlotte and Raleigh, NC, SW+ inspires employees to stand behind its tagline, “Elevating the site design experience.” Company culture is at the core of who we are. SW+ offers a mentorship program and other professional growth opportunities.

In addition, company-sponsored events such as golf tournaments, sports teams, and happy hours, along with philanthropic endeavors, provide opportunities throughout the year to lift morale and strengthen bonds between coworkers.

Requirements:

• Bachelor’s degree in marketing, communications, business, or related field
• 7–10 years of experience in marketing, preferably in A/E/C, professional services, or related industries
• Minimum of 5 years of direct management or leadership experience required

Responsibilities

Marketing Strategy & Leadership

• Responsible for SW+’s overall marketing department operations and the development, preparation, and execution of the annual Marketing Plan
• Direct and implement the company’s advertising, promotional, and branding initiatives to support firmwide strategic goals
• Analyze target-market data and industry trends to identify and recommend effective marketing approaches, positioning opportunities, and competitive advantages
• Maintain current knowledge of emerging marketing technologies, tools, and best practices to continuously advance SW+’s marketing capabilities
• Collaborate with corporate leadership and the Business Development team to develop strategic growth plans aligned with the firm’s mission and long-term objectives
• Forecast, develop, implement, and oversee the Marketing Department’s operating budget
• Negotiate contracts for services required to execute marketing strategies (advertising, creative services, photography, videography, etc.)
• Represent the firm at professional organizations, client events, community functions, and peer-industry engagements to elevate brand presence

Marketing Operations & Project Support

• Plan, schedule, and oversee marketing support activities to ensure deadlines are met and goals are achieved across all offices
• Support the team the manages qualification, proposal, and presentation development processes, ensuring accuracy, quality, and alignment with SW+ standards
• Work with marketing and management teams to develop templates and standard marketing deliverables
• Facilitate and support continuing education and professional development activities for marketing team members
• Facilitate in-person team strategy sessions throughout the calendar year
• Assist in the management and optimization of the firm’s client-contact system (Salesforce), including reporting, maintenance, and integration with BD efforts
• Support the Business Development team in event planning, sponsorship coordination, collateral creation, conference preparation, and client engagement efforts

Collaboration & Cross-Functional Support

• Work closely with the Business Development team to understand sales objectives and ensure marketing initiatives support strategic goals companywide
• Partner with office leaders and technical staff to gather project data, success stories, and market insights needed for award submissions, proposals, and publications
• Travel to all SW+ offices to meet with team and management on a regular basis

Desired Skills

• Understanding of A/E/C industry terminology and procedures
• Extensive experience in Adobe Creative Suite (specifically InDesign), PowerPoint, Open Asset, and Canva
• Demonstrated success in developing marketing strategies, proposals, and high-impact branding/communication initiatives
• Strong knowledge of digital marketing, CRM systems, content creation, and integrated marketing campaigns
• Excellent written and verbal communication skills with strong attention to detail
• Proven ability to lead, mentor, and develop a high-performing team
• Strong organizational, time-management, and project-management skills
• Ability to work collaboratively across departments and maintain strong relationships with internal and external stakeholders

Other Skills/Abilities

• Thorough understanding of marketing developments, strategies, and practices
• Strong supervisory and leadership skills
• Positive attitude and strong work ethic
• Strong problem solving and critical thinking skills
• Ability to be both creative and analytical
• Positive, solution-oriented attitude
• Detail-oriented and accurate
• Ability to work in a team environment

SW+ Benefits

• Flexible schedule (Work/Life Balance)
• 10 Company Paid Holidays
• 100% Company-paid Dental, STD, LTD, and Term Life Insurance
• Monthly Cell Phone Reimbursement
• Paid Time Off (PTO)
• Medical, Vision, Voluntary Term Life, Accidental, Critical Illness, Allstate Term to 100 Life Insurance, and Nationwide Pet Insurance.
• 401K with employer match
• Health Savings Account (HSA)/ Flexible Spending Account (FSA)
• Wellness Program

For more information on our company and benefits, please visit our website at www.Seamonwhiteside.com

SeamonWhiteside is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.