Store Lead

The  Store Experience Lead  is the steward of the Carlsbad boutique — owning the visual, emotional, and energetic experience of the space. This role is ideal for someone who intuitively understands the A Line standard and can curate an environment that feels intentional, inspiring, and elevated every single day.

This is  not  a manager position.

It is a  curator role  focused on experience, visual excellence, and boutique-level ownership.

Experience & Environment

• Maintain a boutique environment that feels beautiful, clean, welcoming, and aligned with the A Line aesthetic.
• Oversee lighting, music, scent, dressing rooms, merchandise presentation, and front entrance presence daily.
• Complete an end-of-day reset independently — ensuring the store closes in a state that reflects pride, intention, and excellence.

Merchandising & Storytelling

• Partner with our Buyer and Marketing Manager to align visuals with current campaigns, new arrivals, and brand moments.
• Refresh mannequins, tables, and primary displays twice per week with layered and multidimensional storytelling.
• Ensure merchandising reflects A Line’s point of view — mixing textures, categories, and price points in surprising and elevated ways.

Business Pulse

• Monitor store-level metrics : daily sales goals, conversion trends, client patterns, and inventory opportunities.
• Identify and communicate slow movers, size breaks, and category needs to our Buyer
• Maintain efficiency and visual alignment in backstock, steaming areas, and operational zones.

Leadership Through Presence

• Model pride, professionalism, and ownership — influencing through example rather than authority.
• Support our Sales Director by ensuring the store’s environment enhances stylist performance and client delight.
• Celebrate creativity and initiative within the boutique; share ideas that elevate the overall experience.

What You Bring

• A deep understanding of A Line’s ethos, clients, and aesthetic.
• Natural visual talent — an intuitive eye for balance, beauty, and storytelling.
• High standards for cleanliness, presentation, and in-store flow.
• Ability to work independently, take initiative, and maintain consistency.
• A passion for empowering women through service, style, and intentional environments.

Success Looks Like

• The Carlsbad Boutique feels alive, elevated, and visually stunning every day.
• Clients comment on the ambiance, energy, and ease of the store.
• Stylists feel supported, grounded, and inspired by the environment.
• Inventory moves more effectively due to thoughtful presentation.
• The A Line brand becomes more consistent and compelling across all touchpoints.

Perks & Growth

• Competitive compensation, including performance-based bonus eligibility
• Employee discount and access to exclusive designer events
• Creative freedom within A Line’s brand aesthetic
• Opportunity to shape a role that will influence future A Line locations

Compensation

$45,000-$60,000  annually (full-time equivalent).

Part-time or full-time considered.

How to Apply

• No candidate will be considered unless ALL steps below are completed.

Please submit a  self-recorded video (3 minutes or less)  answering the following three questions :

1. The Quiet or Hesitant Client

Many women walk into A Line wanting to be helped… but feeling intimidated, unsure, or even standoffish. Tell us how you would approach a client like that. What would you notice, what would you feel for her, and how would you gently draw her in so she feels safe and seen?

2. Heart of the Store / Ownership

If you saw yourself as the heart of the store, what would that look like in action? How would you show up every day to lift the space, the women, and the experience around you?

3. The One Feeling You’d Give Every Woman

If you could offer one feeling or emotional experience to every woman who walks into A Line, what would it be and why does that matter to you?

Submit your video and resume / brief note to :

📩 Careers@aline-online.com