Sr. Product Marketing Manager, Public Sector

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Senior Product Marketing Manager on the Solutions & International Marketing team, you will own the narrative around Docusign’s solutions for the Public Sector industry - crafting and sharing Docusign’s story in the most engaging, persuasive way possible. Your expertise within the public sector will shine as you collaborate with Sales, Marketing and Product teams to drive GTM strategy and differentiated narratives for buyers and influencers, lead sales plays, define compelling positioning, and drive demand.

You will serve as the SME on the challenges, mission drivers, and buying journey for the federal, state, and local government as well as education and nonprofit verticals - responsible for crafting high impact messaging, positioning, and content, identifying priority use cases where we have a right to win, leading cross-functional go to market plays, enabling our field teams with vital content and tools, and building customer facing assets that contribute to a strong pipeline for our solutions. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close deals and expand within existing accounts. If you're a customer-focused product marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory.

This position is an individual contributor role reporting to the Sr. Director, Solution & International Marketing.

Responsibilities

Showcase the value of Docusign’s product and capabilities to the public sector market, understanding why they buy, what features are most important to them, and how they will benefit

Responsible for the positioning, messaging, and content creation that amplify the Docusign for public sector teams' narrative

Measure the impact of assets across teams

Uncover customer insights to improve the customer journey and accelerate the sales cycle

Refine and optimize messaging based on these insights

Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities

Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively

Drive usage and create expansion opportunities in collaboration with customer success

Work with International Marketing to showcase the value of the IAM solutions for public sector audiences and use cases in our core international regions

Support strategic customer and internal events (e.g. customer / partner conferences, sales meetings, executive briefings)

Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for public sector audiences by contributing to presentations, sessions, training, and speaking

Job Designation

Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role / job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

8+ years of product marketing experience in the B2B SaaS space, preferably with a focus on tailoring your product marketing craft to the federal, state, local government, education, and nonprofit audience

Preferred

MBA or work equivalent

4+ years of engagement targeting the public sector personas

Self-starter who can accomplish projects with minimal need for supervision

Highly collaborative, enthusiastic, open, proactive, and results-driven

Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations

Excellent verbal and written communication skills

Proven track record of working with multiple cross-functional teams

Proven ability to understand and simplify complex, technical topics for non-technical audiences

Proven ability to develop and execute go-to-market strategies and innovative programs that drive product solutions adoption

Experience creating and leading sales plays with measurable impact

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations :

California : $140,000.00 - $225,075.00 base salary

Illinois, Colorado, Massachusetts and Minnesota : $133,800.00 - $189,000.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area) : $133,800.00 - $197,750.00 base salary

This role is also eligible for the following :

• Bonus : Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock : This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following :

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states : Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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