The Motion Graphics Designer designs animated graphics, stop-motion animations, and video editing, applying to a wide variety of advertising campaigns for Publix social and digital marketing communications. This is done by concepting with Art Directors, Copywriters, and Designers, creating the motion assets and delivering them in the appropriate formats for our digital and social media partners. The Motion Graphics Designer must produce the highest quality work and ensure that the creative product remains current and ultimately delivers powerful results.
Responsibilities include :
- Assisting Art Directors in driving creative concept development for all digital marketing and social media communications.
- Design execution of simple to complex motion-graphics assets for mid- to high-level projects. These assets include animated type, video edits, and special effects.
- Ensuring all work is of highest quality possible, technically and aesthetically excellent, and that work adheres to Publix brand standards.
- Repurposing established design solutions and adapting for digital or social channels.
- Developing complete low- to mid-level projects from concept to execution without the aid of an Art Director.
- Preparing final files for delivery and archiving.
- Fostering professional growth of fellow associates by providing mentoring and guidance to Sr. Graphic Designers, Graphic Designers, and Ad Production Designers.