Associate Director, Content Marketing and Operations

Department Summary

The Division of Student Services and Enrollment Management (SSEM) leads the university’s efforts to attract and enroll undergraduate students. SSEM units include Admissions, Data Research and Analysis, Financial Aid and Scholarships, Housing, Marketing and Communications, Registrar, and Student Orientation Programs. Together, these units connect with students and families, guide them through the application and enrollment journey, and support their transition to college life.

SSEM is an innovative, collaborative, student-centered division and joining our team means opening doors to a world-class education to help students achieve their potential. With a reputation for academic excellence—the University of Oregon is in the top 2 percent of leading research universities— and a campus buzzing with innovation, the UO is home to programs that consistently rank among the best in the nation. Be a part of the team that attracts and enrolls the next generation of Ducks!

Position Summary

The Associate Director of Content Marketing and Operations plays a pivotal role in shaping how the University of Oregon tells its story to prospective undergraduate students, their families and influencers. Leading a team of creative and marketing professionals, this position drives large-scale, multi-channel campaigns and crafts compelling content that captures attention, inspires engagement, and influences enrollment decisions.

Reporting to the Associate Vice President for SSEM Marketing and Communications, this role provides leadership for the department's content generation, which includes email and text marketing, videography, design and marketing content development. This role works with the AVP to ensure alignment with overall marketing and business objectives. The Associate Director, Content Marketing and Operations is a highly capable marketer and writer who directly contributes to content development, while also leading a multi-disciplinary team to shape and build content strategies. This role also establishes systems and processes that improve creative output and operational performance across the team.

This role combines expertise in persuasive writing, storytelling, and strategy with strong leadership and operational management of multi-disciplinary team roles. The role ensures marketing efforts are distinctive, scalable, and data-informed, while also elevating the UO brand across a wide range of channels. The Associate Director is both creative and strategic : developing messaging, mentoring talent, and building the marketing processes that enable efficiency and impact at scale.

Position is in Eugene, Oregon and must be able to work onsite at the University of Oregon campus in line with team operating protocols. Currently, the team is onsite three days a week and remote the remaining two days.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Eight years of experience in content marketing, operations management, or a related area which included developing and executing content strategies and managing operational processes.
• Three years of experience directly managing professional staff.
• Three years of experience writing marketing content, in areas ranging from email campaigns and web landing pages to brochures and presentations.
• Experience with accessibility standards for digital communication (WCAG 2.1 or higher).