Principal Product Marketing Manager, PLG & Trials

Senior Product Marketing Manager, PLG & Trials

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Senior Product Marketing Manager, PLG & Trials

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Adobe

Overview

As a Senior Product Marketing Manager on the GenStudio team, you will define and drive Adobe’s Product-Led Growth (PLG) motion, with a focus on building and scaling self-serve trials for our latest GenAI offerings. This role is ideal for a marketing leader who has successfully led PLG initiatives, understands SaaS trial-to-conversion dynamics, and can shape an exceptional self-serve customer journey.

You will bring an outside-in perspective on what works—and what doesn’t—in today’s evolving SaaS and AI landscape, applying best practices to deliver frictionless trial experiences that accelerate adoption and conversion. Balancing strategic leadership with hands-on execution, you will ensure Adobe is at the forefront of modern, AI-driven go-to-market models that expand accessibility and drive measurable business impact.

Key Responsibilities

Establish the vision and framework for Adobe GenStudio’s self-serve trial motion, integrating insights from leading SaaS and AI-driven GTM models.

Translate strategy into execution by designing, launching, and optimizing trial experiences that accelerate adoption and improve conversion rates.

Partner with sales and field teams to ensure trial programs directly support pipeline generation, deal acceleration, and conversion to paid adoption.

Apply growth marketing principles to take new trial experiences from inception to scale — building, testing, and refining programs that drive customer activation and adoption.

Conduct research, analyze data, and synthesize customer feedback to refine both strategy and execution of self-serve trials motion.

Collaborate with product, engineering, design, sales, and growth teams to ensure seamless trial implementation and integration into Adobe’s broader GTM approach.

Lead A / B testing, funnel analysis, and telemetry-driven insights to optimize trial effectiveness.

Act as an internal advisor and external advocate for PLG in the age of AI, ensuring Adobe leads the market in trial-driven SaaS adoption.

Key Requirements / Skills

8+ years of experience in product marketing, growth marketing, or a related role.

Proven track record leading Product-Led Growth motions for SaaS, with measurable success in driving trial adoption and conversion.

Strong understanding of self-serve customer journeys, onboarding frameworks, and trial-to-paid metrics.

Strategic thinker with hands-on experience in growth experimentation and funnel optimization to generate a strong demand pipeline.

Exceptional cross-functional collaborator, able to influence and align diverse stakeholders.

Strong storytelling and positioning skills, with the ability to distill complex concepts into clear, outcome-oriented messaging.

Analytical mindset; confident using data to generate insights and make decisions.

Combining qualitative and quantitative data analysis to make strategic decisions.

Expert communicator across written and visual communication including PowerPoint, Web Marketing, Marketing communications, and more.

Project and program management skills including performance measurement, timeline management, scaling, and reporting.

Skills in automating work to increase your own output and that of your ecosystem.

About Adobe

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, please contact accommodations@adobe.com.

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