Social Media Director (On-Site)

Social Media Director (On-Site)

Dania Beach, Florida

Marketing Social Media

Full Time / On-site

Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we're constantly raising the bar and evolving to create a more diverse and cultivating work environment.

We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L'ange and OFIR, two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.

We're looking for a brand-first, customer-obsessed Director of Social Media to lead and elevate our presence across platformsturning our channels into powerful engines for engagement, storytelling, and growth. In this highly visible role, you'll own the social media strategy end-to-end, from vision to execution, while ensuring every piece of content reflects our brand's voice, values, and deep understanding of our audience.

You'll partner cross-functionally with brand, creative, marketing, product, and customer experience teams to develop and deploy social strategies that scale reach, build loyalty, and drive business impact. This is a hands-on leadership role : part strategist, part creator, and part cultural translatorconnecting brand and audience through compelling digital experiences.

Duties and Responsibilities

• Including but not limited to :
• Strategic Leadership
• Own and evolve our social media strategy with a strong focus on brand storytelling, customer voice, and community growth.
• Align platform strategies with broader business objectives, marketing priorities, and brand positioning across paid, owned, and earned channels.
• Translate key brand moments into social-first campaigns and activations that drive awareness and engagement.
• Customer Voice & Content Development
• Ensure our social presence reflects the voice and needs of our audiencecreating content that is not only on-brand, but that deeply resonates with customers.
• Partner with creative teams to develop high-quality, engaging assets across formats (video, carousels, stories, live, UGC, etc.).
• Maintain consistency in tone, messaging, and visual identity across platforms.
• Campaign Execution & Growth
• Lead the development and rollout of social media campaigns, from concept to creative co-production to in-market optimization.
• Execute real-time content and engagement strategies around cultural moments, launches, and emerging trends.
• Drive experimentation across platforms, content formats, and messaging to increase reach, engagement, and performance.
• Analytics & Performance Optimization
• Measure and analyze performance across all platforms using social and web analytics tools.
• Deliver regular reports and insights to key stakeholders, turning data into clear recommendations for future state growth.
• Optimize strategy based on KPIs including engagement, reach, sentiment, conversions, and audience growth.
• Innovation & Brand Integrity
• Monitor digital trends, platform updates, and cultural conversations to keep the brand ahead of the curve.
• Lead brand voice governance on social media and manage sensitive brand communications when needed.
• Ensure all content adheres to brand standards and contributes positively to our overall brand reputation.
• Leadership & Collaboration
• Collaborate across departments to ensure alignment on goals, messaging, and customer experience.
• Lead relationships with external partners, creators, and influencers as needed.

Qualifications

Benefits

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)