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Senior Product Marketing Manager
Senior Product Marketing ManagerSmith.ai • Los Altos, California, USA
Senior Product Marketing Manager

Senior Product Marketing Manager

Smith.ai • Los Altos, California, USA
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

About

is reinventing how businesses communicate with their callers. Our AI-powered receptionist customer engagement and communication solutions help SMBs deliver fast intelligent and delightful call experienceswithout the overhead of traditional staffing. We are scaling rapidly and seeking a Senior Product Marketing Manager who is equal parts strategist storyteller and execution engine.

This is a high-impact high-ownership role for someone who moves fast loves testing and iterating and wants to shape the narrative and lifecycle strategy for a company experiencing meaningful growth.

The Role

Were looking for a Senior Product Marketing Manager who brings exceptional intelligence curiosity and speed. Someone who thinks deeply writes brilliantly and executes relentlessly. You will own the website and the entire lifecycle strategy while partnering closely with Product Growth Sales and Design to bring new products features and positioning to market.

This role is ideal for someone who thrives in early- or growth-stage environmentswhere clarity is earned not given; where testing beats conjecture; and where crisp storytelling paired with rapid execution can move the business forward.

What youll do

  • Positioning Messaging & Narrative : Contribute to and shape the companys overarching narrative strategy; translate it into clear compelling differentiated messaging across the website and all customer touchpoints. ExperimentA / B tests landing page tests and CTA optimizationsto drive continuous improvement.
  • Go-to-Market (GTM) Strategy & Product Launches : Lead and execute product launch strategies partnering closely with Product Marketing Customer Success and Sales to ensure clear positioning adoption and prospect customer understanding. Create own and manage the launch checklistyou are the launch quarterback and you are responsible for its success.
  • Lifecycle & Retention Marketing : Build own and optimize end-to-end lifecycle programs for prospects and customers across email in-app and other channelsfrom onboarding to activation to retention. Partner closely with Product and Growth to enable lifecycle tooling and to develop analytical frameworks to measure activation retention churn and campaign effectiveness.
  • Customer Insights & Competitive Intelligence : Deeply understand the customer. Continuously listen to Gong calls and get close with sales to understand customer objections successful talk tracks and competitive dynamicsturning insights into content and messaging improvements. Conduct customer research to uncover insights that shape strategy. Monitor competitors market shifts and category trends to identify opportunities for positioning and differentiation.
  • Sales Enablement : Sales is one of your customers. And the job is not to just deliver training / to ensure the team actually knows how to do the things we need them to do. Youre not done until theyve learned matter how many different ways you try. Create and maintain resources that youve identified as high impact with the sales org to ensure Sales is equipped with compelling value propositions competitive positioning and product knowledge to close deals more effectively.
  • Content Development : Create high-impact written content including landing pages case studies email copy in-app messaging and internal communications. Partner with cross functional teams like marketing by building strong creative briefs to develop customer and prospect-facing content like high-quality video scripts and ad copy that drive activation and conversion. Produce targeted content tailored specifically for lifecycle improvements and audience segments.

What Sets Yo u Apa rt

  • Exceptionally intelligent fast thinker intellectually curious and a rapid learner.
  • Relentlessly execution-orientedalways moving fast shipping quickly and iterating.
  • World-class writer and storyteller with a portfolio that includes website copy landing pages pricing pages battlecards email sequences and microcopy.
  • 3 years experience in product marketing at early- or growth-stage startups.
  • Proven experience building successful lifecycle programs from onboarding to retention.
  • B2B sales enablement experience including trainings assets positioning and tools
  • Track record of executing product launches and rolling out new features or capabilities to market.
  • Familiarity with modern lifecycle and messaging tools (HubSpot Iterable Appcues Pendo or similar).
  • Nice-to-Haves

  • Experience marketing to SMB audiences.
  • Strong design sensibility and ability to collaborate closely with creative teams.
  • Experience conducting customer research surveys and message testing.
  • A data-driven approach with a history of improving conversion activation or retention metrics.
  • What Success Looks Like

  • You establish voice and narrative across the website with clarity differentiation and persuasive storytelling.
  • You significantly increase activation graduation and retention rates for Unassigned Accounts through content lifecycle and in-app messaging.
  • You bring more rigor testing and experimentation to our website and marketing content.
  • You arm Sales with tools that meaningfully improve win rates and objection handling.
  • You lead efficient and effective product launches that educate excite and convert.
  • You build a lifecycle engine that scales with the rapid growth of the businessespecially as our Unassigned segment expands dramatically.
  • Why Youll Love Working Here

  • Fully remote teamyou can work from anywhere in the U.S.
  • Competitive compensation ($125k$150K depending on experience) plus equity.
  • Robust benefits package including medical dental vision 401(k) life insurance FSA and unlimited FTO.
  • Work with passionate kind and driven teammates across the globe.
  • A mission that matters : Helping small businesses succeed in an AI-powered world.
  • Were committed to building a team that reflects the world we live in. We welcome applicants from all backgrounds and walks of life. Discrimination has no place here.

    Required Experience :

    Manager

    Key Skills

    Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 125 - 150

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