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Senior Marketing Data Analyst
Senior Marketing Data AnalystVirtualVocations • Paterson, New Jersey, United States
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Senior Marketing Data Analyst

Senior Marketing Data Analyst

VirtualVocations • Paterson, New Jersey, United States
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

A company is looking for a Senior Data Analyst - Marketing.

Key Responsibilities

Conduct exploratory data analysis and monitor key marketing metrics to identify trends and opportunities

Collaborate with cross-functional teams to define data requirements for SEO, SEM, and new channel exploration

Design, run, and analyze experiments to deliver optimization insights for marketing initiatives

Required Qualifications

5+ years of professional analyst experience

Intermediate to advanced SQL experience; Python knowledge is a plus

Experience with BI platforms such as Looker, Tableau, or Google Analytics

Familiarity with marketing analytics and experimentation methodologies

Knowledge of the insurance industry is a plus

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Marketing Data Analyst • Paterson, New Jersey, United States

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