Marketing Specialist, Retail

Marketing Specialist, Retail

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

Varsity Spirit is looking for a Marketing Specialist, Retail to join our team in Memphis, TN.

What You Will Do

• Build, coordinate, and execute the marketing calendar across email, SMS, social media, web content, and paid marketing channels.
• Lead go-to-market strategies for new products and other retail initiatives across eCommerce, onsite, and B2B collaborations.
• Partner with creative teams to develop compelling headlines, copy, and assets that optimize retail performance.
• Collaborate with the Content Marketing team to cross-promote initiatives across business units while maintaining a consistent brand voice.
• Monitor and respond to consumer engagement on organic and paid social channels; manage influencer briefs, UGC needs, KPIs, and gifting.
• Partner with the eCommerce team to create and optimize product detail pages (PDPs), including descriptions, images, SEO, and bundling / cross-sell strategies.
• Manage tactical photoshoot logistics and create content onsite.
• Develop and implement strategies for visual merchandising both onsite and online.
• Create and manage launch checklists to ensure flawless execution for new product releases and campaigns.
• Own first-party data automations, flows, and marketing automation platform (MAP) execution.
• Track and analyze campaign and product performance metrics, providing actionable insights to guide future strategy.
• Manage and monitor product reviews across retail websites, providing feedback for product optimization and consumer experience improvements.
• Coordinate event advertising needs, including AV packages and Varsity TV deliverables.
• Oversee onsite content creation and execution at events to support retail activations.
• Support cross-functional initiatives such as new product development by leveraging consumer insights.

Qualifications

Physical Requirements

Join The Best Team In Sport & Spirit

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions BSN SPORTS and Varsity Spirit and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

Our Values

Our Benefits

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.