Director, Advertising and Digital Engagement

Digital Engagement Area Leadership

Lead, mentor, and manage the digital engagement area, fostering a culture of accountability, innovation, and collaboration. Recruit, train, provide regular feedback, and support professional development for the area. Digital Strategy and Execution : Oversee and manage plans and schedules involved in collaborative development and delivery of quality, on-brand content and messaging. Collaboratively direct, develop, and implement plans and content for a variety of traditional and digital applications including advertising, print, social media, email, UT app / mobile, web, etc. Content includes but is not limited to marketing and sales collateral, letters, web stories, email messaging, advertising, social media posts, etc. Develop and execute a centralized digital marketing strategy across email, SMS, SEO, and paid media. Optimize and execute campaigns to enhance engagement, drive traffic, and boost revenue using data-driven strategies. Monitor and analyze digital channel performance (e.g., open rates, click-through rates, conversions) and adjust strategies accordingly. Website and App Management : Optimize and maintain responsive websites, including TexasLonghorns.com, and apps, including the Texas Longhorns app and LHN app, with a focus on user experience and conversion rate improvements. Continuously monitor site performance, troubleshoot issues, and implement enhancements. Collaborate with website and app partner SIDEARM along with internal teams to ensure consistent branding and messaging across all digital platforms. Content Development : Oversee the creation and delivery of high-quality, on-brand content for digital and traditional channels, including advertising, email, social media, and web. Work with the creative team to develop impactful digital marketing assets. Analytics and Reporting : Leverage advanced analytics to track performance, derive insights, and inform future strategies. Provide end-to-end reporting on digital initiatives, visualizing data to meet stakeholder needs. Manage the distribution and collection of digital fan surveys. Vendor and Budget Management : Manage relationships with digital vendors and oversee the digital marketing budget to maximize ROI. Ensure the integration and effective use of tools and technologies across digital platforms. Compliance and Best Practices : Stay updated on emerging technologies and digital marketing trends to adopt innovative solutions. Consistently exemplify the core values and quality service standards of Texas Athletics. Always act ethically. Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department / sport program. Actively participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing body, including state and federal laws. Annually obtain prior written approval and report all outside activities and outside income. Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Conference, or NCAA to IA ARMCS or IA HR. Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and / or the NCAA and do not influence others in any way during an investigation. In compliance with Title IX of the Education Amendments of 1972 and Texas Education Code Sec. 51.252, this position may be a Non-Confidential Employee as defined by University policies on Sex Discrimination, Sexual Harassment, Sexual Assault, Interpersonal Violence and Stalking. As a Non-Confidential Employee, individuals employed in this position will report incidents of such prohibited conduct to the Universitys Title IX Coordinator or Deputy Title IX Coordinator as required by applicable law or University policy. An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor). For more information about employee responsibilities under Title IX, including information about confidential employee reporting exceptions, please visit the Title IX website at http : / / titleix.utexas.edu. Drive a UT or rental vehicle on and off campus. Other related functions as assigned.