Operations Lead, Brand & Product Experiences and Community Engagement

Operations Lead, Brand & Product Experiences and Community Engagement

The Operations Lead, Brand & Product Experiences and Community Engagement is a highly detail-oriented operations professional responsible for the meticulous planning, organization, and execution of diverse brand and product experiences, as well as community engagement initiatives. This role is central to transforming creative ideas into tangible, impactful events that drive brand awareness, consideration, sales, and positive optics for General Motors. The Operations Lead will utilize strong organizational skills and leverage a suite of tools, including Microsoft Suite, Google Suite, and AI technologies, to streamline processes, manage logistics, and effectively socialize initiatives and outcomes to leadership and cross-functional partners. This role demands strategic thinking, exceptional cross-functional collaboration, and the ability to manage complex projects with a focus on operational excellence and a deep understanding of GM's business objectives and community impact.

Key Responsibilities

Lead the operational planning and execution of external and internal brand and product experiences, events, and community engagement initiatives from concept to completion.

Develop comprehensive operational plans, timelines, and budgets, meticulously tracking progress and managing resources to ensure successful delivery.

Manage a wide array of vendors, including those for venues, catering, audio / visual services, transportation, entertainment, and decor, ensuring all contracts and deliverables meet established standards and budget.

Utilize advanced organizational tools, including Microsoft Suite (e.g., Excel for budgeting and tracking, PowerPoint for presentations), Google Suite (e.g., Docs, Sheets, Calendar for collaboration), and AI tools to optimize planning, scheduling, communication, and reporting.

Serve as the primary operational liaison, effectively communicating detailed plans, progress, and insights to leadership, internal stakeholders, and cross-functional teams to foster alignment and support.

Develop and implement efficient registration and communication processes for all experiences and events, ensuring a seamless participant journey.

Identify, evaluate, and implement best practices in event operations, community engagement, and experience design, continuously seeking innovative solutions.

Oversee all logistical aspects, including travel arrangements, accommodation, on-site management, and post-event analysis.

Work collaboratively with creative teams to understand their vision and translate it into actionable operational plans, ensuring ideas are executed with precision and impact.

Manage multiple projects simultaneously, prioritizing tasks and adapting to changing requirements in a fast-paced environment.

Analyze event data and feedback, using insights to inform future operational strategies and demonstrate ROI for brand initiatives.

Qualifications

Minimum 5+ years of experience in operations management, event production, brand experiences, or community engagement, with a strong emphasis on detailed execution.

Proven expertise in project management and organizational skills, capable of managing complex timelines, budgets, and cross-functional teams.

Advanced proficiency in Microsoft Suite (Excel, PowerPoint, Word) and Google Suite (Docs, Sheets, Calendar, Drive).

Demonstrated ability to identify and leverage technology, including AI tools, to enhance operational efficiency and reporting.

Exceptional critical thinking and problem-solving abilities, with a proactive approach to identifying and mitigating risks.

Must be a creative, team-oriented, self-motivated, hardworking leader that is always searching for a better way to do things external perspective.

High attention to detail and organization.

Great people / communications skills to interact with vendors, internal and external clients, senior leaders.

Excellent writing and verbal communication skills to articulate complex operational details and socialize creative ideas effectively and concisely.

Ability to work within a budget and on tight timelines.

Ability to remain calm and focused in high-pressure situations.

Flexibility to travel up to 50-percent for scouting trips and event / experience support.

Compensation

The expected base compensation for this role is : ($102,000-135,900). Actual base compensation within the identified range will vary based on factors relevant to the position.

Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and / or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.